Hello all - I'm getting back on SA after over 6 months off and I'm starting up a new profile.  My last profile did just OK, but I really didn't have anything to base it on.  So, I had some questions that I though you all may give some feedback on.  Regarding profile pictures, do most of you do public photos (and do you show your identity), or only do private pictures?  Also - in the write up of what you are looking is it best to mention the per meet arrangement and the BCD in there - or, wait for the first M&G to discuss that in person.  

Sorry if this has been asked before - I did a quick search of the board and didn't find anything that directly answered these.  
Thanks in advance! - Hockey.

I have a photo of my face but I’m single so, if you’re married, you may not want to do that. I put down that I’m looking for a friend with benefits. To me that makes it clear that I’m looking for BCD.  That has worked reasonably well for me in eliminating the platonics, picture sellers, etc.  I try to discuss ppm by text but some pot SBs want to discuss it on the site.

are words that SA allegedly does not like, on the basis it signifies the use of an escort.

You are correct.  Always say gift per visit instead of pay per meet.

If you have no need to hide your identity, definitely put pictures on your profile.  Many SBs will simply ignore you without public pictures.  All my pics are public.  I don't bother with any private pics because I have no need for that.

Here some things that work well for me.  Note that I am in a saturated market (Los Angeles) and there are literally 10's of thousands of SB's within 100 miles of me.  
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1-Pics: I am single so I post full face pics. I am also in my mid-50's and overweight. So I also post a few shots of me showing full body (clothed) and doing something fun like wine tasting or in a city like Paris. Why? I know there will be SB's who can't see themselves banging an old fat guy. So they can self-reject themselves from my consideration. Also, when we do the M&G she's not surprised by my age or size. Keeps expectations realistic and helps keep negotiations from going south because she has to "price in" more to cover her obvious repulsion of me.  I do not post private pics and I don't post any shirt off or other pics that make me look like my ego is bigger than my dick (i.e.: Nothing sleazy).  I also stay away from controversial pics; no pics of me shooting a gun, showing political affiliation, with other people, especially not with other women, or making a rude gesture. Just "nice guy with some bank who likes pretty women" shots. Quiet confidence beats bragging every day.  
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2-About me: Speifics win the day more than generalities. Try "I love the beach in Santa Monica and have found some amazing hangouts there for fish tacos and craft beer" Rather than "I love the outdoors, movies and fun".  Everyone loves fun.  Everyone. And everyone thinks they are funny. Talk about what you do for fun and say something funny (or clever) instead. Talk about what motivates you and why. Talk about your journy to prosperity - not bragging - but life experience that made you who you are.  Keep it readable in 30-45 seconds or less. Maybe 2 to 3 paragraphs.  One line of text will get you nothing but semi-pro skanks. Too long will bore her to death.  
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3-What I'm Looking for:  - You are looking to meet soemone who interests you and who is interested in you. That's your theme. -  We all know there's a mutually beneficial foundation here, so do not mention p4p in any shape, flavor, inference, or nudge-nudge, etc. There is no need to confirm this early on and as previously mentioned (and reinforced by a recent SA policy statement that required users to acknowledge) SA could ban you for any hint of p4p. Even if she brings it up in her SA-message, don't acknowledge. Move the discussion offine to text or some other channel.  
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4-The tags: As far as I can tell there are totally useless. Thier meaning is not clear and thier use is even less clear.  (Example: If she uses the BBW tag, the tool tipe shows that she is "looking for a BBW".  I've seen SB's use this who are BBW's and who are not. Are they telling me they think they are a BBW or they want me to be a BBW? Stupid.)
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5-Personal Data: This one is sublte but can be very important. Set your annual income and net worth at reasonably approrpiate levels to support your "lifestyle" settling. For example: If you say you make $75,000 a  year and your net worth is $75,000, you have absolutely no fucking business on the site. Go to Tijuana and bang a $40 whore. There is no way you can consistently spare $300-$400 or more a month, let along a week for pussy plus dinner, hotel, etc. It just doesn't make sense that you can play in the sugar bowl at that level.  Plus, if your net worth is not at least 5-10 times your annual salary then that implies you can't manage your money. I actaully (becuase I'm sometimes anal this way) worked out a spreadsheet of Net Worth and Annual Gross Income scenarios. I modeled gross versus take home pay using some assumptions for taxes and monthly household expenses and then figured out the potential available weekly sugar budgets.  
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Heres some summary level findings:  
Net Worth - Annual Gross  Weekly Sugar Budget  Lifestyle Range
   500,000      50,000              153                                 Minimal
1,000,000    100,000             305                                 Practical
2,500,000     250,000            763                                 Moderate
4,000,000     400,000          1,221                                Substantial  
10,000,000  1,000,000        3,052                                High  

Of course, YMMV based on local market costs of living, marred vs single status and many other factors. So please do not post comments telling me why my math is "wrong".  Just use it as a starting point to think about what you can really afford and what SHE will expect you to be able to comfortably pay.    
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There are too many loser guys on the site who post a $50k salary and offer HIGH levels of support. It's just begging to get you catfished by scammers and ignored by the "best" SB's.  
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Final note: I occsaionally ask my SB's why they messaged me. (I almost never message 1st). They consistently say sometghing like "you seemed like a nice down to earth guy and not a jerk."  Then I push her head back down and tell her she's doing great.  
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Life is good.

Great post. Definitely some pointers I may try out.

Herbcat..love the last part duder..hahaha

Short but concise. Remember these girls are reading dozens of ads or more and their memories aren’t that good. I always State my availability and that I am not interested in a platonic relationship. But, I continually get messages wanting to do things outside of my parameters. Girls will message wanting anything from a cash advance just to meet to free sex from some extremely huge and not so good looking women and anything in between.  You know they are reading a lot of ads when I respond to their message and they check my profile to see just who the fuck I am.  It’s work but it’s fun.

I do not like fun, and I’m not funny at all. I prefer sheer, abject boredom, and curmudgeonly attitude.  

I noticed - because, well, I’m a numbers guy - that you’re using 15.86% of annual gross as weekly sugar....

I do think your 5-10 times annual as net worth assumption is a bit aggressive, especially in the era of big student loans. Of course, we’re both entitled to our opinions, but it would be a fun debate over beers. And I also think there’s a bunch of guys shelling out serious money ($2K/month or more) who really can’t afford it and are draining savings/retirement to do so. I’ve met a handful of women who’ve said they had SDs who paid that kind of money for a lengthy period, then suddenly dropped off the end of the earth. My guess is that they ran dry, and went back to whatever their life was.

...as always some great advice and tips here.  I do try to keep the profile true to life, including the finance part, as I cannot remember lies at all... just not built that way.  
Thanks again, it helps to gain perspective. - H

As I said, I made some broad assumptions in my model about taxes, monthly household expenses, regular contributions to heath care/savings/investments/retirement plans, etc.  Feel free to adjust or ignore as you like. The point of the exercise is that those who really don't have at least $700-$1000 a month, in totally disposable cash, regardless of market,  will not be able play in the sugar bowl for long. Unless as you point out, they are ok with incurring massive debts, jeopardizing their mortgage, credit score, alimony/child care payments and more. Note that SA defines "Minimal" support as up to $1,000 a month, and "Practical" as up to $3,000.  
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Just the back of napkin math you mentioned should be a cautionary tale in itself:  
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$2,000 a month for 12 months = $24,000 a year. If your annual gross income is $75,000 that only leaves $51,000 after sugaring and before taxes (on $75k) have been paid. So that's, at best with zero taxes,  $4,250 a month to pay for EVERY expense you have, except sugar. And that means you're spending a whopping 47% of you pay on pussy. That's no longer a "hobby'. It's an addiction that will lead to financial ruin, or at least moving (back) into your mother's basement.  
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As to net worth, I agree I was agressive. Perhaps you can use a 5x multiplier of salary rather than my 10x. But I did base this on some emprical evidence when I created a bogus SB profile and scanned through several hundred SD profiles, mostly within 50 miles of me.  I was shocked by several things in that experience, which could be the subject of a post in the future. But one of the biggest shocks was the number of SD profiles with incomes at or under $100k, net worth also at $100k and promising Substantial or High support. It's just laughable. The profiles that appeared most "credible" (ok, this got a little weird as I tried to think like a broke-ass twenty-something hottie lookking to trade fellatio for cash and 5-star hotel rooms) had decent salaries (at least $200k) and a net worth that made sense for the age, income and profession of the SD.  For example, a 47-year old physician making $50,000 a year and with a net worth of $100k was not credible. But a 65-year old "Entrepenuer" making  $750k with a net worth of $4 million is credible. And a 72-year old "retired" man with a net worth of $150k offering "moderate support" ($5,000 a month) is likely living in a double-wide in Fresno and coudn't muster up $500 a month, let alone $5k.  (With apologies to that certain board contributor who drives an RV on sugar dates. This ain't about you, friend).  
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So for purposes of a profile, I reccomend setting your net worth at somewhere between 5 and 10 times your annual salary.  Note that ultimately, net worth means notihing other than perceived status. Your ability to "sugar" is based on your actaul cash flow - unless, as described above, you are willing to "spend" your net worth on SB's.  And franky, if you are willing to spend $2 million of your wealth on a blow job, I'll suck your dick and finger you butt hole while I do it. But I don't swallow - I got standards. :P

I completely agree with what you’re saying but there’s probably no need to think so much about that stuff in your profile.  I think I’ve seen maybe two or three sugar babies who would be able to deduce any of that on her own. Most SBs seem to just wait for the nice big ppm offer, look for pics with nice cars, or just look for an entrepreneur, doctor, banker, lawyer, etc and assume they’re “rich”. I don’t think many are sophisticated enough to know whether income, net worth and career are congruent. I’ve seen a few hood rats who probably can’t even comprehend numbers as big as 10k. One literally doesn’t understand the concept of an hourly rate, which I learned by talking to her about regular jobs.  

I just put enough income and net worth down to stay competitive with all of the liars out there but not come across as a whale. It’s still easy to go whale mode anytime by just whipping out a bigger ppm offer for that super hottie you have to fuck at least once.

Great post; thanks.

I've been thinking about this from my current main SB's point of view (I wrote about her in the 'SB's business model' thread a couple of weeks ago) and I'm planning on seeing her next week. Basically, she said, "Well, I'm making 130K at my day job, am pretty thrifty, and 2K extra a month bends the curve for me quite a bit and keeps me from having to get a roommate." So she went into the bowl with a long essay about herself and what she was looking for - very well written - and a between practical and minimal ask. She said she was looking for guys who were at that level or higher, but as a business school graduate, she rejected quite a few candidates whose numbers didn't add up the way HerbTCat's did.

She also said that she was pleasantly surprised to run into at least a few men whose profiles were actually accurate. She was mentally adding 25 pounds and subtracting 50% income.