I asked Miss Lovely Lopaw in another thread how she searches to see if a lady is truly into women.
I thought about my own site for a moment.
I am 99.9% I have made it perfectly clear about my feelings about women.

But they all do at some point, right?

.. the thought being that I would actually hope it would be a very thorough process.  If someone takes pride in themselves and their safety that's the sort of person i like to be with.  

I've passed in many where I thought the screening was too stringent.

an opinion I happed to share, with you that is.  

Clarified that it doesn't sound odd to me, but for a different reason.  If she's a professional, she ought to be able to fake "compatibility" or she won't get me to come back. If her screening invades my privacy too much, she won't get my business in the first place.

... then we get into a whole different area which can drift into the realm of bsc. For example, I don't do a drivers license or personal information. I will give additional references in addition to P411 though as that seems like a reasonable request to me.

A lot of it is HOW it's asked, and how much effort she expects ME to put into the screening.

Are you sexist?

Well I suppose talking "about him" is better than talking "to him" just like a certain bird brain over on P&R

He's not eating all your oreos and shitting on your carpet.

The main question I seek to answer, after all the basics are covered, is:  is this a woman I'll really enjoy meeting?  Not just "can she make me come in expert fashion", but all the rest of it.  Does she seem to enjoy her work, and her clients?  Is she fun-loving?  Is she kind?  Does she have a good sense of humor, and doesn't take herself too seriously (despite her beauty)?  There's more I look for, such as intelligence, wit, and class.  But that's enough of a list!

who reads the text? LOL
I look at pics. ONE that looks bad (fat/out of shape) is an automatic No Go.
I evaluate if her price is right based on how I feel that day. I'll range from 250-600/hr for FS depending on other factors.
Screening process. Is it clear, is it compatible with my comfort level.
Where is her incall. (residence, upscale hotel, etc...)
What hours is she available
TER profile
TER review scores (as a filter)
TER review details (about the only place I read between the lines). I just skim beause they're almost as BS as scores.
Grammer.

..pics, price and schedule is all the info I need. The rest I get through my own research.

I look for some kind of vibe that tells me she is the right person.

particular order:
1. Performance--does she provide GFE [no DFK or BBBJ are a deal breaker]  
2. Appearance--does she get a rise out of Jr. [need not be a 10 but 7 or higher]
3. Compatibility--do we have mutual interests [besides P4P]
4. Attitude--is she real or too high and mighty [some girls/ladies act as if you are doing them a favor by scheduling]
5. Availability--can we align our schedules
6. Intangibles--everything else not previously mentioned

there has to be a hook in her website that seals the deal,
where we either cut bait or bite.  

In regards to a providers website, I'll check her website for more details if her reviews peak my interest.  Some things that I look for on her site...

thorough about finding someone compatible. They always make for a great time.

What she says about her own performance does not mean much, unless she mentions specific skills...like sword-swallowing for example.

is best to ask or read review to if does the thing you need for GEF

The field of textual interpretation is called hermeneutics.  One hermeneutic approach is being literal, i.e. assume the intention of the author is as written, no hidden meanings or promises.