Why are there so many beauty products marketed toward women focused on improving "imperfections." Aren't we all beautiful in our most natural state? What do you think of these awkward beauty products for women?

....if it didn't continually create and instill all kinds of insecurity in women. Plain and simple. Keep women believing that they are never pretty enough, thin enough, sophisticated enough, etc etc etc. and the products will fly off the shelves.

..post "Hot Girls Wanted." Plus, I think she's totally had work done... which is fine and her business. But just makes her criticisms of beauty culture hypocritical.  

Although in this  arena I can see the use for makeup, to conceal one's natural identity.

Hahahha

Is beauty a phenomenon that is overemphasized in the western culture? I don't have world cultural experience to understand how other countries perceive beauty compared to the U.S. I have lived in two countries but I have only been exposed to cultures where a woman's outward appearance defines her success, desirability, power, wealth, etc.

To sell products and make money for the companies doing so.

I would think or hope that most of those appliances would be banned by the Geneva Accords.

Even in ancient times women looked for beauty enhancers.   Suppliers are just answering a demand.

Which, of course, has not stopped you from giving legal advice, LOL.

For example, I could be giving out financial advice.   8o)

Where is it coming from? The theory is that it comes from beauty magazines, glamorized TV shows and movies, and Instagram.

Both males and females have been wearing makeup since the beginning of recorded human history.

Since the beginning of recorded time women have tried to make themselves more attractive. Makeup has been found all over the world in nearly ever culture throughout the world. In some cultures both modern and ancient attempts to beautify themselves women have done much more drastic things like foot binding, neck rings to get a longer neck, and more.  It seems to be preprogrammed into many woman to try to impress others with trying to achieve cultural beauty goals that are usually unrealistic. For example being fat was considered beautiful during the renaissance when most people lacked food and only the rich could afford ample food. It is in the nature nature to compare yourselves with the ideals of the times. Advertisers just make use of this fact.