I just came across a providers ad and thought it was for January, but at closer look it is for 3rd week in March. That's 10 weeks away. Personally, I tend to research (all the time) and book about 1-2 weeks in advance.  

Yep me and the hubby are planning our vegas trip for April/may, we like to have all of our ducks in a row, plus if we plan to take a lovely lady out we like to have to best tickets we can get, and the hubby likes to plan every thing ahead so we know what we are doing daily, it might be uncommon, but I'm sure it does happen.

Usually I schedule 2-4 weeks in advance, so I can block my calendar. Also, the anticipation is fun--excruciatingly so in some cases!  I've booked out as far as 3 months for special circumstances.  

Not me, but I am in a large city.  Maybe provider trying to test the market?

While I do not advertise until a month before my arrival in a city, I do include the travel information on my website calendar and in the special travel-news opt in newsletter that I offer.  I tend to know my schedule 3-6 months in advance.  Technically, I suppose that is advertising well in advance?  So, yes.

I also already filled my calendar for Orlando in Feb and NYC in March. So it is never too early to advertise.

and local gals 1-2 weeks in advance.

That it takes for me to accumulate enough cash for a multi hour visit with a touring provider.  March is not unreasonable for tentative plans to be made.  Usually I make plans 3-4 weeks ahead for specific dates and give a "heads up" for interest beyond that time frame.  Generally the only time U see a provider on anything lass than at least a week's notice is when I have been stood up.  I have only one day a week during a short window of time during the day when my SO has no idea where I am or what I am doing.  I make the most of that time when I can.

especially so if I'm not on business travel, and I'm investing in personal travel to get there. This typically pays off, as I've had it happen that I booked and had her say she couldn't make it because her Aunt Flo was coming to town and would I be available the next week. But 2 months out, no I don't book that far out.

I'm already planning for March and April. I used to plan a year ahead with an old atf, but she retired. I really miss her dependability.

All cities and dates have been planned and booked for my entire year, listed on my website and announced on my social media sites. However, I only actively advertise on the sites like TER up to 8 weeks in advance. But sure enough, guys often peruse my site and I actually received a booking for November 2015 already. I have some booked for March and May as well. My February tours have almost no availability left.

My schedule is constrained. I love it when I can set things up 60-90 days ahead.

... i'll take an appt request as far out as a guy wants but probably won't put much stock into it w/o deposit (I will take them all seriously but given past experience if they cancel a few weeks later it won't shock me).  It's a little rare I get an appt booked further than 6 wks ahead without deposit that sticks.

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visiting a certain city for work or a very hot provider coming into my area.  I have limited opportunities to P4P unless traveling on business which is very infrequent now.

BP it would be not worth it but her personal sight 10 weeks would be find.

It is smart to post a schedule weeks ahead JUST to give the guys a heads up. Some book way in advance while other closer to the day.

Usually not as far in advance as the two or three months you're talking about, but maybe a week or even two.

Yes some gents do...

Book very far in advance I just had a gent book an appt for May.
I have had quite few inquires and a couple appts booked for Feb and March.
Some guys know their business or vacation schedules in advance and want to insure the lady or ladies they are interested in will be available during their visit.
I understand not every gent is going to be in this position some might not know their schedule until right before their visit.Everyone is different.

for the great responses, very enlightening. One of the other posts hit on why I don't book too far in advance, I want to be sure of my schedule and don't want to have to cancel or try to reschedule for a different time. Thanks again.

There are men like me who have to set a certain amount aside each week to budget for providers.  If there's someone non-local I'm interested in seeing, it helps to know a couple months in advance.

If I have an event that I know I want the company of a lady for, it's never too early to plan.