In both men and women who find the female form arousing, 30% find the vagina aversive.
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Providers who display pussy pics could be turning off one third of their potential clients.
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Maybe they should segregate those photos for people who find them arousing.

And speaking as someone who comes down on the Playboy side of the issue, while I don't necessarily find the vajajay "aversive" I don't really care for graphic pussy pics and I am probably one of the guys being turned off rather than turned on by such ads.

but yeah some are
and might as well keep it as a last minute surprise

Count me in that group as well.   Since most providers go bare, there it is, right out there for all the world to see.

Wasn't this in a John Carpenter movie?

Good news on the female front ... 50% of females find the sight of a penis very arousing.  And another 25% find it pretty arousing.  Only 5% found it very aversive and 7% somewhat aversive.  About 12% didn't care one way or the other.

what happens to young women who grow up on a horse ranch.  

Or maybe they don't cater to those who find the vagina aversive. Different strokes and stuff.