With some retail consumer goods, it's all about shelf space and placement. The companies (Coke, Pepsi; Trojan, Durex) fight or pay for more shelf space to shove their product into the buyers' faces AND lock out the competition. Eye level shelf space is way more valuable than the bottom shelf.
That's part of the reason why there are 93 variations of Coke or Pepsi. Diet, Diet Zero, Without Caffeine, Coke-Cherry, Vanilla-Pepsi ... Each variant grabs them another piece of real estate on the shelves. End caps are even more valuable.
http://www.forbes.com/forbes/2002/0415/130.html http://en.wikipedia.org/wiki/Slotting_fee http://www.academia.edu/20461090/Estimation_of_product_category_sales_responsiveness_to_allocated_shelf_space So variants are important in grocery retail and some other retailers -- probably the soap, shampoo, shaving, and toothpaste shelves in the Walgreens and CVSs -- but I don't know how it works with condoms. I assume it's somewhat similar: more styles, colors, and flavors grabs more of the available pegs and display space. If Trojan grabs all the pegs, your product ends up in a dusty pile in the corner someplace or stays in the back room.
Now that I think about it, us guys (and hobby gals) also pay to get our goods into the available slots or slits.
Posted By: RiverStark
The new Trojan XOXO condoms or the new Durex condoms (they're in a yellow box, but saw them the other day. It seems as though manufacturers have started widening brand offerings. If you haven't tried those two, what are your favorite in terms of feel/sensation, disability, and texture.
EDIT: Corrected typos.
-- Modified on 4/6/2017 3:55:48 PM