I notice that many providers utilize the same keywords in their ads to appear top-notch in comparison to other providers; luxury, elite, vip, exotic, to name a few. Do terms like these sway your decision when booking? Do you see it as confidence on the provider's end/assurance of a great appointment or just a marketing tactic?

luxury, elite, exotic, that's all marketing bullshit keywords that most of us just ignore because it doesn't really mean anything, other than your looking for reasons to charge more.
If someone is looking for a particular menu item, then they may look for keywords on the ladies website.

They're just words, and have nothing to do with reality. "Elite" compared to what? If she'll see me, she's not "elite".

..for us women either.
As a matter of fact the use of too many overt and lame buzzwords like "gentlemen", "upscale" , "low volume" and such can have the opposite affect and turn off potential clients.  

I see it as psychological affirmation for the provider herself. If she feels better about her work then everyone benefits. So let her boast away.

My thoughts exactly- like when someone says "I'm a nice guy" nice people don't have to brag about it or convince others, they just are nice

Some examples:

Use these buzzwords to justify OVER-pricing.  It's also a red-flag for me of someone who may have a bad attitude towards regular guys who are not that rich, so I generally won't see one of these girls unless a hobby brother has told me she's not full of herself.

I read those buzz words but I also will continue reading  her info as well.  I've noticed those words written on the ads for some of the "less than elite" too.  When that happens, let me tell you....it compromises the definition of those words lol.

How sway this topic comes up today. There are numerous reasons I think we all use the buzz words: branding, marketing, possible affirmation, and a lot has to do with SEO purposes as well. For example, I don't use the term exotic because I necessarily like it as a qualifier. However, I recognize it is a highly searched term in conjunction with the word "escort".  

.... One of my faves would say "hey boys" instead of "hello gentlemen". That got my attention. Didn't influence my booking her though. I am sorry to say that the wording on an escorts web site is meaningless in terms of making a decision to see her. That is based on photos, reviews and services rendered. Not that I don't appreciate witty repartee, but again, words are just words.

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I guess that means everything said before was a lie. lol

but the others are like a menu in a 5 star restaurant....each adjective is $50....

sooooo when I brag about being an asshole, that it's pretty apparent anyway?

... you are articulate, well spoken, and touch on so many different aspects of who you are. It's a wonderful diversion from the usual cookie cutter crap that so many lazy providers throw out there. Thank you for taking the time to master a truly entertaining and informative site!

... and not in a good way.  
I appreciate it when providers in my area are more inclusive and address all mongers regardless of gender. In fact, I wish that just once I'd see an ad addressed "Hi Mongers!". She'd get my business in a heartbeat!

While us guys might like to think otherwise, this is a business. Therefore, like any business, marketing strategies are a huge part of the process. There are never any guarantees here on TER, but the ladies who go all out in their strategies certainly draw my attention as to their potential. So yes, language, pics, intelligence, acronyms, etc. draw me in. However, they do not sway my decision when booking. They simply take me to the next step. The lady must now fall into my specific escort parameters. The most important being stellar reviews with zero no shows.  

when a guy describes himself as a 'gentleman.'  

I also find the reference to "low volume" as another interesting marketing concept.

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Some buzzwords do have actual meaning, like "exotic," which indicates that the provider is foreign or at least non-white. The other terms mentioned in the original post mean nothing.

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The question was about specific buzzwords, not the general idea of marketing. Advertising is full of what we might call Junk English, stuff that doesn't mean much and which people scan over as if they weren't there.

I find that the harder providers try to prove how "classy" they are, the clearer it is that they don't understand what it means.  

Is it odd to admit I'm blushing - an on the plane? It really makes me quite happy that someone recognizes the heart and soul that went into making a site that's not only easy to read/scan through but also fun and authentic. Although, you've actually reminded me of a few things I would like to do with my site in one of your comments - like making it a bit more inclusive than what it already is. For that, thank you!

Right! I totally understood and understand that the word "exotic" is relevant which is why I use it. Though the term "exotic" makes me think of animals from exotic locales. Last time I checked, I'm not an animal *laughs*.  

But I can tell you that using those types of words on certain ad sites will definitely make you stand out from the crowd!

Cause exotic might be code for foreign and I like Latinas. The other words you listed, not at all.

I had a client once tell me that he looks for the word "Stamina" lol!