I have been wondering about this of quite some time with respect to the hobby.  In the consumer world we see it all the time.  Reward programs for hotels, car rentals, airlines.  The list goes on and on.  These programs encourage you to stay at a certain hotel chain, or rent cars from a particular company, or fly a certain airline.  They provide you with perks, discounts, sometimes even freebies with the idea of getting you to commit to their particular brand.

Back in the day various stores would offer green stamps.  After you collected books full of them you could cash them in for various things in a special catalog.

I can only speak to my very limited experience.  My experience is that as you get to know a lady - it's a better session.  We develop a level of mutual understanding.  I understand from others that you can get taken for granted-  but I haven't run into that yet.  The ladies I have rebooked with have seemed genuinely interested to see me again and have exerted themselves to satisfy me... and, frankly, my desires can be demanding at times.

Mongo, I agree 100%!!! I know that I am WAY more comfortable when I get to  know someone, which leads to a much better experience for the both of us. And I make those guys that come back to see me a priority in my schedule. So I think that the answer of whether or not loyalty is important depends on what you are looking for in your session. If you are always chasing the new better thing, the thrill or excitement of seeing the new lady, loyalty may not matter as much to you. If you are interested in letting your guard down with someone, and developing a connection, establishing a friendship, loyalty matters a great deal. All in what you think is important, I guess.

...as a thanks for previous purchases. But with providers it's obviously different. Many do offer  grandfathered (grandmothered?) rates for repeat customers when her rate increases. That's kind of a loyalty reward.

From a regular is OTC social time. I mostly do 2 hour sessions with my regulars, and they will piggyback a couple hours for dinner OTC every four or five sessions.  Personally, I regard discussing discounts as tacky.

and besides, I'm sure the provider would disappear before I get the last punch on my card after which I get a free/reduced price/extended time.  Pussy is not a sub sandwich.  

How much lower can they really discount their rates anyhow? lol

... buy 2 and 3rd one is free.  

You think "professionals" don't offer discounts in that manner? Ha!

Because they fit pretty well with what you're talking about. Girls also offer long-term arrangements, but I guess that's more like buying in bulk. I have ones that cut me deals on extended specials periods. One let me pay a discounted rate as my regular rate for a while. Not sure why; maybe she needed the money.  

I used to offer a certain percentage discount for regulars from the third visit and on. It wasnt nessicery but i did want my clients to know that i appriciate them. I dont offer it anymore though.

...for decades, I can say that all businesses seek repeat clients -- it's easier to retain a client than it is to obtain a new one. One of the best ways to do that is through superior service, superior product knowledge and being able to get the job done professionally and in a way that makes it a better experience than your competition.

First of all loyalty is important, on both sides, and I do try to see atfs as much as possible. However, I cannot party at regular intervals. So there's no way I could do a reward program. Nor do I expect an atf to always be available for me when I happen to be free. With me there's always some hit and miss with atfs. But I have had ladies do mini incentive programs. One lady offered me five sessions for five hundred dollars because she needed the money up front for rent. Her only stipulation was that I had a year to do the five sessions. That happened to work out perfectly for my limited schedule. Plus, it was nice to have an ace in the hole for when I wanted to do two sessions in a day without any extra cost. We did that twice over the years. Another lady offered me thirty extra minutes every session booked since it was so far to travel to see her. I returned the favor by always booking ninety minute sessions, instead of my normal sixty minutes.  

I, for one am not a hotel, car rental or airline. I am a human being trying to make a special connection with a client. That said, I have a client I do deep discounts for because he sees me 2-3 times a week. Yes, *a week*. I roll my eyes when a client who's seen me once reaches out 6 months later to get a discount.  

Completely optional, of course. Discounts, birthday gift, special photos/newsletters/ etc.

In Walmart's defense, at least they give money back for an unsatisfactory product.  

If you look at it like a meal (ugh), you don't get to give your meal back and ask for a refund after you've eaten it. If someone shows up and doesn't like what they see, I don't charge anything and they leave. But one does not get to fuck me for an hour and then ask for a refund.  

"I have not really come across anything like this in the hobby world personally.  " . There is an absolutely loyalty program,  but only for those who we WANT to see again.  Usually it comes as tons of OTC or ocasionalluy even a gift date.  Unfortunately, you do not fall into this category.  

I actually did get a refund for a meal.  Was with a group.  Ordered a deep dish pizza.  Was given a flat pizza.  Ate it because of the social occasion.  Complained to the restaurant.  Was given a gift certificate for the next pizza.

I was offered a card; after 10 visits, next one is in the house. I found it cute; in the end, it's all economics. BTW, this was the priciest service and higher quality in that particular city.