discussion points are all valid, so I'd like to throw in my $0.02:
First thing, is to get your name out into the local community. You've taken the first, and most important step by asking your question here. Once a week, you may post an ad on the Phoenix Ad page. Take advantage of that. The friendly people here will be supportive, and are here to give helpful tips if you ask.
Next, you should establish a P411 and Date Check profile. You hit on the importance of screening and that is a two way street. I'm much more likely to seek out someone who is listed there, otherwise you are just a BP girl with nothing to give me confidence that you are whom you say you are.
Your website really doesn't tell me a single thing about you, apart from clothing size. It's really just a hodgepodge of boilerplate statements from a plug and play format. Spend the time to compose a few paragraphs about you, or have a friend that's good at creative writing put something together.
Since you have a "regular" 9-5 job, this is really not a professional commitment on your part, but perhaps a side job for some spending money or getting out of a student loan debt hole. I date between the hours of 10am and 3pm during the week, so I'm not the client you are advertising for.
I'm not sure I'd feel comfortable spending my money on an amateur in this realm. Speaking of money, the point was raised regarding your fee. You are free to select whatever you feel you need to charge, but there are well established, highly reviewed, and well known ladies that charge 50-75% of your asking price.
There is absolutely nothing to justify the fee, from my perspective.
With regard to perspective, you should really consider additional photos on your page, and if you are serious about this, invest in a professional photographer. I'm not talking porn, but tastefully done, quality boudoir photographs. The images you have are great for Facebook, and may pique my curiosity, but that's about it. I'm moving on to the next ad.
State on your website that you have a "reviewer's special". Offer either a reduced rate, or additional time on the next visit after a review is posted on TER.
Some of this may work for you, some of it may not.
Take a look around at the ads here and on some of the other pages and seek out some of the fantastic ladies in town to mentor you. I think the vast majority would be happy to give you tips to stay out of trouble, be safe, and help you out.
Best of luck to you!
PM if you have any questions.
Dave