I wouldn't set up an in call or start advertising unless you have a plan for screening.  If you are comfortable with that aspect then go ahead and place an ad or your TER regional board. Without reviews there are always going to be guys who will be suspicious of you. Keep in mind that every guy who pays for sex doesn't read TER. Put an ad on Cityvibe or Eros if it's not too late.  

It is of course always better to plan ahead. Rushing the process can lead to mistakes and that's when bad things can happen. LE is always a concern but there are worse things that can happen to you than getting busted.  

Be thorough, be careful, be safe...

I'm considering an in-call situation.  Primarily because I will be out and in the hotel already (NYE festivities).  

How does something like that work?  And how do you advertise for that?  My area has been hammered by LE and I don't want to come across wrong or fake.  

Should I have planned further ahead and advertised earlier?  It would be for New Years (this)  weekend.

Thanks in advance for the help.

few days ago.  Bostonguy is 100% correct; follow his advice to the letter.  Whatever, you do, do not compromise your screening methods and always go with your gut.  If the guy seems TGTBT, pass.

Renae, I checked your website & read the info you provided.  Instead of posting a laundry list of things you should do, I'll just mention one:

1.  Join a screening service.  You need to screen your clients.  In your post you mention LE activity in your area & you can get busted.  But that's not the worst thing that can happen.  You're allowing a complete stranger into your hotel room.  Please screen. Your safety is by far the most important thing & nothing else really matters at this point.  Try P411 or Datecheck,  

On P411 you can mention in your profile that you're doing an incall on a certain date.  I'm sure Datecheck works the same way.   --z