... and some are pretty easy. Here's some suggestions, based on my experience not only as a client in this business but in over 30 years of working in client-facing roles. I know many providers who follow some/all of these practices, and it makes interacting with them much easier!
* Be responsive with your primary contact channel - If it's email, check it as often as you can, but a few times a day at least. Same with phone/voice mail or texts, if that's your primary channel. If you're so busy that you can't check a few times a day (and that happens!), or you're away from email for awhile (maybe traveling or on vacation), set up an out-of-office message to let people know when you'll return.
* If you rely on phone contact, be sure to keep your voice mail cleaned out so it doesn't fill up. For email, be sure to check the Spam folder often.
* Set up an auto-response on your email. Then when a potential client makes a first contact, you can easily provide your status and all the info he/she needs to know about making an appointment. You can also include in that an "out-of-office" message if applicable.
* State clearly on your web/ad site how clients should contact you. Also set their expectations about your response. For example, if it's your policy to get back to requests within 24 hours under normal circumstances, say that. And if you do not respond at all to disrespectful/inappropriate requests, say that too.
* Respond to EVERY request, if it was respectful/appropriate. Even if the answer is "no" for whatever reason, e.g. the client asked for a specific time slot and it won't work, or you just don't feel you want to see that person, don't leave them hanging. If the time won't work but you'd be OK seeing that client, let them know when you are available. If you'd rather not see them, a simple response like "Thanks for contacting me, but I don't think we're a good fit" is fine. (And there's no need to say more, even if the client presses you on it.)
* Confirm every appointment in some way. Timing depends on how far in advance the appointment was made. If it was made more than a day in advance, I like a confirmation at least 24 hours in advance, especially with a provider I've never seen before. Be clear in your confirmation what your expectations are, e.g. if the client doesn't confirm with YOU within X timeframe of the appointment, you'll consider the appointment cancelled. I also appreciate a follow up confirmation the day of the appointment. I know some providers who have auto-generated reminders, based on their appointment calendars. And if an emergency happens and you must cancel even after confirming, be sure to notify the client ASAP.
* Be sure logistics are communicated to the client clearly and with enough advance notice so they can plan their trip to see you. If you don't want to give out your address until right before the appointment, fine, but at least let the client know approximately where you are so they can make travel plans. And clearly communicate how logistics details will be provided, and when. So if you for example use a 2-call system, explain that to the client.
And if all of this is too difficult or you don't have time--or would rather spend your time seeing clients or in class or with family etc.--then get help! There's some great assistants out there who can take most if not all of this work/hassle off your hands. That was not a paid promotion for assistants, but I really appreciate them and what they do to make it easier for me to see the wonderful providers of Minnesota!