Many of the providers who frequently change names and numbers, and post fake pictures, are just doing what come natural to them, hence, Con artist, rip off, scam, and so on.
They live with the credo of " There's a sucker born every minute'
To them, honesty, representing or delivering on implied services, or how they really look with regard to appearance, is just a obstacle for them to get around, to get to the end game, and that of course is to Get the Cash!
There is no real sound business plan, It is the here and now, and instant reward, is what matters to them.
So in their minds, it appears to work, because they have nothing invested in the way of an actual business model.
So they keep on doing what they do, and are able to prey upon the many who are not as aware as those who frequent TER, or other venues, which greatly assist one in weeding out the bad actors.
Of course the preceding description is the extreme view, there are others, who are just not mature enough, nor educated enough, to know that there is a better way of conducting business.
We all live and learn I guess.
Posted By: vorlon
And that's enough for them. The thought that they could do much better by providing a legitimate service never cross their minds.