this is an ethical question more than anything else, but I wanted to get feedback from los angeles providers and clients, so here goes:  A number of ladies are running holiday or temporary specials at this time of year, which is understandable as a tried and true marketing technique.  I have an ATF that I see quite regularly, and she ALSO is running a temporary discount.  As a regular, who normally pays full price, is it ethical and for me to ask for the discount??  Let me make it clear, as I would to the young lady in question, that I will continue to see her no matter what.  I do not want her to be cheated financially, so I will probably see her MORE OFTEN to make sure of that.  By taking the discount, It will ennable me to see her once or twice more per month for as long as she is running the special.  I value our relationship and want it to continue, so I will be as generous as possible, but the special rate would allow me to enjoy her company a bit more often, and I would probably over compensate with tips, gifts, etc., considering this is the holiday season.  Fellow mongers and dear ladies, what say you???  Your feedback, as always, is invaluable.

...and to increase their cash flow at certain times of the year.

However, it would be awkward to offer the special only to new customers and not to regulars who have been good customers.  But it would also be awkward for you to ask for the special.  

She should offer it to you herself because she should know that you are aware of the special.  If a business doesn't treat a steady customer as well as they treat a new customer, it will create resentment and they could lose a regular customer.  And they probably won't keep the new customers because they only came for the special.

Like you said, you “will continue to see her no matter what” but will she continue to see you if you ask for a discount? I personally wouldn't ask for a discount, never have and never will, it's just not my style. Anyways it's only for the holidays so I wouldn't sweat it.
Also,what constitutes a regular in your world? Once, twice,three times a month? My hope is that this young lady will see what a catch you are and maybe add a few extras such as extended time, dinner or lunch dates (if you can escape). Getaways at a discount rate (don't ask for a discount).  
But if she offers then your mind will be at ease.
Good Luck

I disagree. It would not be awkward I feel to ask for the special. Here is how to go about doing it:

The discount should apply to everyone.  New & old friends.

...as all she can do is say no.  Like many businesses, better providers derive 80% of their income from 20% of their clients so you've got nothing to lose but, if she agrees, more opportunity to indulge the lady in question.

Pay the full price!  And if she is your ATF consider the rest a Xmas tip!  And get a her something nice!  They deserve it!
Belloclause out!

I don't think that it is unethical to pay the discounted rate but I wouldn't want the awkwardness that may ensue if you ask. Not worth it.

I wouldn't ask either.  ATF to me, means seeing the ladies for multi-hour sessions 1-2 times/month, taking them for overnights/trips.  A couple of smart ladies that I see on this basis have offered discounts without me asking.  She's your ATF, but is vice versa the same?  Maybe if you saw her less, she might get the hint?  It's not really about the money with me, but the consideration.  I certainly see ladies that do not offer this a lot less.

Nicely put Goldie! Very eloquent and I may borrow this line from you some day.  

For my long time regulars, I grandfather my old rate, or for my favorites, I offer some extra time.
I continue this policy for those who appreciate it.  Unfortunately, some guys apparently take no notice and don't even offer a "Thank you".

but IMO it's best not to ask for it. She should offer it to you on her own accord but you asking her, no matter how polite and sweet you are about it puts her in a position where she pretty much HAS to extend it to you to avoid any awkward dialogue.

What did say, you have 50% off holiday special.  Sign me u