Let's look at cars. A new top-end Hyundai versus a new Jaguar. Both have 4 wheels, engine, seats, AC, XM radio, leather, etc. They are both nice. One is $33k, the other is $100k. I'm on my 3rd Jaguar, because I like them. Suppose Jaguar USA drops the price to $80k for the same car for a limited time. Am I going to bitch about a 20% off sale? Hell no. I'm getting off my keester and pulling the trigger for the purchase.
Same thing applies here. A provider normally charges $500/hr? Probably not for me. I prefer a lot more than a 60 minute bump and run. Drop it to $400/hr? Got my attention. Make me a deal for $600/2 hours? Hello there! I'm calling you right now.
If you charge $500/hr, you are not churning 4-5 guys a day thru your place, and probably more likely one a day IF your phone rings every day. So it's still one guy, and charge slightly more, and it's seriously doubtful that you got the alarm clock going off after 50 minutes to get #4 of the day in the door.
So you have made more money for a single transaction. And you have probably made a new friend in the process. And if you tell me that you'll honor that the next two times in a certain time frame, I'm hitting the ATM before the sale ends.
It's good business sense and it's more profit. It's a Win-Win business transaction.
Explain to me how this is a bad thing.
-- Modified on 3/12/2014 9:21:33 PM