about the small things.  Like color of the ad,  color of nails or color of lingerie.  The kind of music you play during a session and last but not least,   How often do you guys read the ladies ad if the ad is long explains a lot.

color of nails - don't care although if they are well done with interesting patterns, etc., I usually make a nice comment.
color of lingerie - don't care but sometimes I request a certain color based on photos.
kind of music - definitely... it's all about setting the mood along with lighting, scents, etc.
long ads - I'll admit, I look at the photo in the ad first, and if I like the photo, I'll read the ad, look at reviews, check to see if the lady is on P411, etc.  Some ad I love reading because they read like a hot romance novel .  A certain lady in Las Vegas comes to mind.

Not so much about nail color or color of lingerie, but not so fond of hiphop or edm on as background music.  

All the small things add flavor and spice to the experience - music, lighting, colors, etc.  

I don't care too much about that stuff, which may surprise some providers. But I will read a long ad because a long ad might give me info that I now do not have to hunt around for on multiple websites listed on her profile page.
 

For ads you have to base everything on certain colors that compliment your own skin color, shape, lingerie, personality type, etc. Not one certain type of ad. It's amazing how you can pop out in a photo because of the correct colors for your type and personal description. Accentuate your best features and go from there! The type of music you play goes with the preference you like. Men don't realize how they are drawn in by certain ads of ladies because their photographer knows what they're doing to bring the best out in that woman. Certain colors are great with a brunette but not as appealing with a blonde. Not even including eye color or skin color.

of course we do especially if we are seeing the ad or meeting them  for the first time It is the little things  that at times make or break the deal

details that always count. Of course a few may never notice, but I think that most do.

I think that it depends on the interaction that the man wants. If he wants a great session with a beautiful and attentive lady then he will take the time to read the full profile and everything she explains. For instance, the little things can add to the time with the lady as if she is really put together with everything color matching it helps me relax and get into the moment with her. In addition, I feel that the music that is played during the session can either add or hinder the whole experience. So, I would say yes that some men do care, but many do not.

Nail color, lingerie, dress style, especially the advertising and the message it conveys.   Something like the color of the ad, not really unless it's a strange text/color background combination.  

music is incredibly important during a session.  can make our break it.  
the other small things do add up.  color of lingerie or style can be a huge turn on.  hair style too.   anything that is subtlety eye catching helps with the mood.

I completely agree! Well said, Dave.
Xo

Someone once said "Don't sweat the details".  It's all in the details and the little subtle things that make a good time into an amazing one.   I love creating amazing experiences and finding a way to top the last one.

When I see an ad where someone has clearly put real work into it, that tells me that they care about themselves and their business.  My hope is that this effort will also be shown once their services are engaged for.  I generally am willing to pay more for a better experience.  

I like to have as much information as possible about a lady before meeting.  So I like to read as many of her reviews as possible and every word on her website.  Details like nail finish and lingerie color are not things I think most guys look for specifically but they absolutely contribute the impression photos make - the tell part of the story about who you are.  

You can do whatever you want to make you feel comfortable,  but then again, you have always been very considerate. I just can't wait to see you again.

Although several manginas are sure to rebuke; MEN are interested HOT, SEXY, WILLING, and when are they gonna get some!

Just cause the small details are important doesn't mean a guy is a mangina.  

Basically the site should let us know what the rates are, a little about yourself, anything you do/don't do (better yet, a link to your reviews to answer that), and CLEAR and VISIBLE pictures.  

color of nails, lingerie, type of music is ok, but to me a dirty messy incall negates any sexy clothing or mood setting.

But we certainly notice when they are NOT there.  There is such a fine line between well dressed accoutrement and skanky as to defy description.  Also - put the effort in the writing - be it an ad, a fantasy, or anything else you post.  Refined gentlemen CAN discern the absurdity of an ad speaking of "well educated" followed by "I spent four years in collage (sic)."