So I shot new pics last summer with the intent of redesigning my the look/theme of my website, but the final year of graduate school being more laborious than I expected the undertaking fell by the wayside...

The websites are second to good reviews.
some great providerd just have preferred 411 pages.
There have been kess tban great providers with first class websites.
Good reviews and a preferred411 fact page is good

as long the website is informative, up to date, and a fair representation of the provider the actual look and design really wouldn't sway my decision either way.

A website needs to be up to date ,accurate and complete as possible . You don't want the reader left guessing . Within reason ,of course that's what reviews are for . For example ,some providers say they are couple friendly but don't provide price per hr for couples . In My opinion , that info is more important than how the website looks  .

BTW, I looked at your website a couple of weeks ago and I loved it, it shows you have a great sense of humor.

Those provider websites that open a pop-up Ad!!   So irritating!   I understand that it's because the provider website is otherwise "free"....but IMO it's annoying and while it's not necessarily a deal-breaker, it doesn't help with the "warm snuggly" feeling either!     Jest sayin'......

I've yet to meet anyone more intelligent and hilarious in this industry and your instincts have always been pretty spot on.

...it can be the difference between booking a date , or not. I like a professionally done website. It shows a level of commitment on behalf of the provider. I am attracted to women who I perceive as truly enjoying what they do. Clearly, money is a huge factor. But I am always in search of that person who I believe is enjoying their craft, and a good website definitely helps convey that.

Your web site should be about you, not about "Have an Affair Today-dot-com" or "MILF's Seeking Sex-dot-com."  I like it when a girl spends a little money on website hosting so as to have a site free of ads.  And all it takes is a little money, website hosting is not expensive.  To me, that shows commitment.

I have a difficult time booking a provider who does not have a website.

Do!
Make the site easy to navigate.
Make the info, Esepecially, the photos, current.
Do Not!!
Music. I hate this.
Make me register. For anything.
Use cute words/phrases, for the catagories of ingo. Just give me straight info.
Put a calendar page, on your site, if you do nothing with it.

Won't really effect whether I book with you.  As others have mentioned, it's the pictures and content that matters. Are all my questions answered either on your site or TER profile. I've seen many relatively new providers who didn't even have a web site.  
 

I absolutely love your website.  Your unique touch says a lot about your character.  Every time I visit your site I get an intense urge to book a flight west just for the chance to meet someone with your playful sense of humor and fun.  But alas, I've promised myself not to take a hobby trip until I reach a certain health improvement goal.  Dieting sucks.

Should be a direct representation of who you are.. How you "Brand" yourself.

I agree with Lorena too!  
Guys are also visual, so I want them to visualize me in the best way possible
Las Vegas has some ladies, many in fact, like Lorena's or Chloe's just off the top of my head, who's websites are exceptionally beautiful and well done.
It's competitive out there! In my opinion websites are money well spent!

So yes most guys go by what they see on a provider website too.

no pop up disclaimer...it is still illegal even if you have it

.A website is representing your brand. I like the opportunity it gives to express our unique qualities and provides

They can gain attention. It is a "branding" tool. Unfortunately the website pics and written materail is not always a fair representation of who you are meeting. It is an intelligent marketing method. Boards, reviews, communication are better ways to actually find out who you are meeting.

If your look does not get my blood flowing, I will not look at the rest of your web site.

Unless I've met somebody in person.... Great pics get my attention and then I hit the reviews to finalize... A crappy site with crappy pics isn't going to help out in my book.

It's very important! Think about it, all the work that goes into your appearance to make a first impression. In my case if the website appears to be cheap with no real thought into I feel the provider will follow suit.

Thank you for thinking to ask Carly  

agree that ease of navigation, complete information, and recent photos are the big three, but proper spelling also influences me too.  Kinda nerdy, I know......

I believe a web site is as important as the reviews.

To me, I like to see websites 'freshened up' every once in a while. I've been coming to Vegas for 15+ years, and have been visiting various providers for most of that time. Every time I come, I look at TER and check provider websites.