Nah...you just need to "work the area" like any other one that the biz isn't well known.  I used to live in the Riverside area...mainly found my fun through the Press-Enterprise there.  Always had pretty good luck...also a few of the "swing" papers listed providers.Unfortunately, like Orange County, most of the providers over and above HJs are by word of mouth....Providers refer you to other providers, telling you to drop their name.Last fall I was on my way to Palm Springs for an event and stopped off in Riverside...bought a paper...and 30 minutes later was happily entertained with a provider in mid-morning.They're there...just not hanging signs out front...aiki