I had a similar situation when she was staying in Providence. Had booked for next day, called repeatedly yet to no avail. Shit happens I guess.

Here is how she would deal with it

From her FAQ page

17.  I missed our appointment and I forgot to call to cancel.  Can I reschedule?
Answer:  Probably not.  You’re welcome to email me or text me ONCE when you realize what happened. I understand things come up.  Even a text five minutes before you are expected goes a long way.

sincere apologies...

i specifically remember the day you're talking about and all i can do is apologize publicly and ask that you email me privately for an explanation.  i understand if you don't want to chance setting up another appointment.  

i would like to take this opportunity to address the no show issue a little though.

i think we all have problems with no call/no show situations.  the percentage of no shows that we get as providers is really high sometimes, especially in providence.  during my last visit in cambridge, i had 4 no shows. i don't call to ask where you are or anything when you don't show because i have no idea what's going on in your life or if you're in a situation where someone might ask, 'who is that girl that just called your phone' or if you're in a meeting or something.  i schedule a limited number of appointments during each incall day and when there are no shows, it leaves me scrambling at the last minute.  

of the guys that replied to this post, i only recognize 2 names so far. i ask that you let me know your TER ID in my ads because it helps me know that you're more likely to actually show up. it also makes me feel a little more safe knowing you're a member of this specific hobbyist community and if you say 'hi, this is so-and-so-TER-name from TER', it tells me a lot and gives me a little better sense of comfort about seeing you also.   i'm indy and i trust my gut feeling when i get a call from a new guy.  if someone comes off harsh on the phone to me, and i'm not saying that's happened in any of your specific cases, i get a little nervous about seeing that guy.  honestly, being indy, i get spooked sometimes.  spooked as in something about one of the phone calls makes me feel unsafe or creeped out.  i can't help this.  telling me you're from TER right up front adds a little comfort for me.

it's extremely frustrating on both sides and i really do feel bad when something like this happens and anyone who has met me knows i'm sincere when i say that.  i won't lie, it stings seeing comments like this on the board because i love and take pride in what i do. i can't make the past go away but i hope this at least can turn into a 'help me help you' situation.  

whitney