lear photo without a lot of photo shopping. Nothing worse than photo shopping to set very high expectation and great disappointment when you actually meet. It is a type of B&S.  

photo shopping should NEVER occur.Recent phone pics are fine , but take the time to consider lighting.A face shot is nice but always smile ( trying the sultry look, should only be done by professionals IMHO.)
  Variety is big , as is being a flirt and having fun posing.Goofy is the "new" sexy to me,I'm looking for the pic's to show a lady's personality and sweetness.Nudity, if done, should be tasteful .I'm of the opinion that leaving something to the imagination is best.
 But while the pic's may get me to call , if the person on the phone does not have that same open ,friendly attitude, chances are that while I may decide to see her ...she will NOT be @ the top of my list.

As nude as possible-if I want to see lingerie I will check out Victoria's Secret Website!

Easy to have great both pro or amateur photos made. A good "eye", a decent camera and a little common sense/knowledge are all that's required. I have taken a few community college type Photo courses on learning my DSLR, and my photos have improved. If I can do it, then I'd think that most folks probably could too.

I would agree with 2Hot!!!!!

I like normal pics no air brushed pics. I have seen alot of providers when in person is like they are almost not the person on the website. And I have seen pics of providers which are so poorly done that I would not see them and run into them at the incall and I am like wow! Who are you? LOL

I would say accuracy is the most important. I hate when a provider lies in their pictures. I expect the pictures to be the best representation of the provider. What I don't like is when the provider posts a picture of a skinny Asian chick. Then when you get there. There is a BBBW chick that smells like fried chicken and got a bitchy attitude.

as a former photographer, i know how pics can be manipulated, so i prefer to see at least *some* casual shots with some professional ones.

Fully clothed - street clothes, summer dress, whatever, shows how the lady looks in "real life"
2 Lingerie - what does the lady look like all sexed up
3 Fully naked - what she looks like in her birthday suit

should feel they are taking up too much space by posting more pics.  I am with the "post more pics " crowd.