I'm analytical, honestly I don't even recall any of what you just mentioned, it went right past me.  I don't recall seeing the white unicorn,  or anything else.  I have seen some poems, from more than one provider; I promptly skip those and scan for the facts.

My favorite campaign is not one I remember, on any board.  I would be interested in seeing different selfies (or better, belfies) every day, or here's a good add: "50% off", or this one is catchy " 90min for the price of 60min"  

Sexy pics sexy copy

Lots of great ones out there though, but I definitely use the ads to get ideas/make choices

They are eye catchers for sure and I like that. I know everyone puts in alot of work and time coming up with ones that stick like Scotties and several others.  
 What sells me is the pics and facts and recommendation from others, which you Ginger is great at.

I'm attracted by pictures that are tastefully done, as well as a caveat such as "Men over 40." The disclaimer "No wrinkly, dried-up old fat men over 60" affects my choice as well. Seriously, the less flowery stuff I have to sort through, the better.

I enjoy the marketing that goes into it and am definitely influenced by the photos. (But I am turned off by the heavily photoshopped). The reviews and the ads themselves that let you know the providers have fun and enjoy the life are also influential.

END OF MESSAGE

I have enjoyed several marketing campaigns-- helps with fantasies and imagination; but I have not been motivated to bite based solely on marketing.  I have looked at and relied on two things for the selection of the ladies I have seen: first is services offered; second is the TER ratings.

A great photo, or photos, is the best marketing campaign when aimed at men. Secondly, and in my opinion just as important, is building your brand. In other words, customer satisfaction.  
Just my personal preferences.

Don't get me wrong, for me, personality and intelligence are a very close second to physical attraction.
IMHO you've got all three covered!

-- Modified on 5/6/2014 12:11:00 PM

One type is steered by spontaneity. This group is a marketers dream. Generally they want to have everything firs, taken in by splash, look, perceived value, etc.

The second group is more need based folks. They are more into substance and know what they want and what they will do and pay. This group is a marketer’s nightmare.

No difference here.  

Aldo’s photos and other heavily photoshopped photos comes to mind.

Really agree with this post.  If I don't have a visual attraction, sorry to be so shallow, then the finest marketing text won't matter.  But a pretty picture can be undone by misspellings, poor grammar, ads placed on sites that I perceive as less than top notch (no backpage for me just from what I've learned from reading these boards and perceived risks I don't want to take, for example), or even just a marketing these that seems targeted to different tastes.  

One example years back, a fantastic now-retired lady seemed to appear from nowhere on a reputable agency's site.  Photos that caught my eye immediately.  And after having a great first date with her, in the afterglow she asked why I'd never called her before when she was indy and had been sharing an incall with a lady I'd seen.  She said she knew our mutual friend had suggested I call her.  And a light bulb went on for me and I realized what former name she had used as an indy and I told her two things: 1) I kept thinking those great legs looked familiar; and 2) Her new photo shoot was completely differently themed, projected a different "type" or theme, whereas the previous photos (except for one amazing leg shot) had seemed like a completely different girl.

But to take a step beyond looks, witty postings that hint at wit, or sense of humor, or just plain intelligence and perspective, those always catch my attention.  YMMV.

on them - but it works on somebody.... just not me.....  

The rule of thumb I try to follow for my service business is to spend 80% of my marketing effort and dollars on people who have already bought something from me.  But it's really tough to do that because pursuing new customers is just so much more tempting to spend time on.

I don't remember any specific campaigns - but certainly a reasonable brand and some nice pictures help remind me of your wonderful qualities when deciding where next to spend my time and hobbying dollar.  A reasonable appearance of literacy helps; I associate bad grammar (fairly or not) with a ghetto/ pimp/ streetwalker vibe.  Example from the Atlanta TER ad board --- "no bait & switch what u see is what u get".  It is a brand.....   and I am obviously not the target demographic for that brand.  

Branding can be used to better target your desired client.  Scotty does a really good job of that type of branding as you pointed out.  Presumably if you are interested in married old guys you will have a somewhat different approach than you would if you were interested in unmarried young guys.  There's also the question of marketing the type of session you provide - where you are on the spectrum between Real GFE vs. PSE.  You can't be everything to everybody and do a good job of it.

Of course - just ad campaigns are more or less useless (just like in the "real" world...);  you have to provide a great customer experience as well - from the appointment stage to session through after (thank you notes etc..).  Successful marketing (brown-carbonated-sugar water(coca-cola), politicians, providers, etc.) reguires a multi-dimensional attack.

As it happens - you are pretty good at the marketing and the customer experience.  If you were only good at one part of it - it wouldn't work

Ginger Free samples like in the grocery store would sure catch my eye LOL!   Sorry I couldn't resist.   bigdell

That approach seems to be more effective in getting them through the door (at least in my business) than the "hard sell".  I don't know if it works that way in yours..... but it should.  So something that does NOT appear to be a marketing strategy - really can be quite effective as a marketing strategy as long as it provides that educational element. In other words - sincerity sells.....

Marketing at its best provides an opportunity for information to flow from seller to buyer as the beginning of the negotiation process for any deal.  

PS... I would NEVER refer to you as some "hooker off the internet".  That's just rude. And I avoid using rude language...unless it is BCD..... LOL....

Today you say hooker, tomorrow it's "Go Fuck Yourself" and then you end up being a GaGamblerette. lol

I wonder how many people would be surprised to find out that we are friends? I bet you some of the "uber sensitive" folks here would never believe it. That is until you start tossing words like "hooker" around

from my own was the cock sucking pic. made some horny and made some mad BUT it definitely had me booked! lol Funny thing is most of the gents here say they do like this or they don't like that in an ad but I am guessing that is why I get so much response from my naughty as fuck poems and ads lol!!!  Go figure. I am an erotic writer so I do like to express that in my marketing. Tells the reader more about me than just "hey here I am, come fuck me" I am not into quick dates though so I really like for us to get to know one another. I assume that is the market my writing has targeted which is a wonderful thing to me
That's just me and my .02
Hugs and kisses
TL

That is all one person can do is be themselves and imho the ladies in Atlanta do this rather well!!
Honestly at the end of the day we all do what works for us and that's being ourselves
Hugs and kisses
TL