“How come in a declining economy your business is growing and I keep losing people and customers?”
On the surface it seems like such a simple inquiry, yet it’s not. I’ve been asked this question several times this year from clients and other agency owners. Like many things in life it’s what I call a “simple complexity”. As a society we’ve abandoned a few very basic principles which America’s founding Fathers knew but some how as a country we’ve forgotten. As a people we have become the land of the drive thru, fast delivery, the 10 second sound bite and ten secrets to instant anything. Of course we can’t forget the “can’t I just take a pill” to melt the pounds away and make me lean and fit? We have become so focused on material things and social status that we’ve lost sight of what I call “the fundamentals”.
Success in anything isn’t dependent on 10 secrets. If you want to be a success in life and in your business it first begins with character. Do you know what we call those who have charm and personality but no character?