“What’s the secret”?.

He asked me with an exasperated tone.

“How come in a declining economy your business is growing and I keep losing people and customers?”

On the surface it seems like such a simple inquiry, yet it’s not. I’ve been asked this question several times this year from clients and other agency owners. Like many things in life it’s what I call a “simple complexity”. As a society we’ve abandoned a few very basic principles which America’s founding Fathers knew but some how as a country we’ve forgotten. As a people we have become the land of the drive thru, fast delivery, the 10 second sound bite and ten secrets to instant anything. Of course we can’t forget the “can’t I just take a pill” to melt the pounds away and make me lean and fit? We have become so focused on material things and social status that we’ve lost sight of what I call “the fundamentals”.

Success in anything isn’t dependent on 10 secrets. If you want to be a success in life and in your business it first begins with character. Do you know what we call those who have charm and personality but no character?

Politicians or used car salesmen!

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