...from his last name!!  

And it's an "original thought" in the same way 'followme' has original thoughts - Jeb used the same logo when he ran for governor of Florida in 1998.  Mike Murphy, the genius who came up with 'Jeb!' in 1998 and today, also thought up 'Lamar!' as a logo for Lamar Alexander when he ran for president in 1996.

I can't wait to see what other "new" ideas this Jeb what's-his-name has for America.