I think he is showing a "slight" degree of skepticism regarding the authenticity of the ads.  I am still amazed that they continue to grow in complexity and overall brazenness.  Are they really grabbing that many guys with these things that it's worth the trouble?  At some point they're going to trick/fool the wrong person and they're going to have much more attention than they would like placed on them.  Perhaps I am just a bit naive...but I figure a prostitution bust is a bust as far as LE can portray it to the public and media right?  Why not bust these guys?  This way everyone wins...