Her pictures, her write up, her donations, her reviews all go into that decision. If she has no reviews, most usually post inquires or backchannel inquires. If that doesn't work and she looks promising somebody will take point and let everyone know good or bad or so so.

This time around it has been a real 'crap shoot' for me. In my previous incursion into this hobby, I made real use of the boards to learn about the ladies. Now only somewhat. I can't play like I used to, in many ways...LOL

speaking only for myself.  I pretty much use TER exclusively.  So that said, I search on the city field leaving everything else blank, except on the occassion I may be looking for African American specifically.

Once the list of reviews is up, I read them all, I first check out their website to find out something about the lady, looks, personality, interests.  You can tell a lot about a lady by her website.  

Then I will read all the reviews.  I take all factors, into consideration. I rely a lot on the review to tell me whether she had a good personality (a must) next thing I give high preference to is are multiple pops allowed.  That is why I don't determine by price so much.  I want a quality time with a lady and not to feel rushed.

I know this was a long reply, but hope it help you.  BTW, you have a great site and have everything I seem to look for.  I may contact you very soon.

First, is knowing you are out there.

Beyond that, for me, presentation (looks and attitude as conveyed by website) and the reasonable assurance I will have a pleasant time.  This means reviews and recommendations.

I am attracted to certain body types and attitudes, so tend to take time in making selections.

Even with all that, it is about a 50/50 chance I will have a "great" experience. Impulse decisions increase the likleyhood of dissapointment.

You, my dear, look great!

What catches my eye first and leads me to investigate further is pretty, soft looking skin and a pretty smile.  From there I go to the boards for more info

You and SM have it covered well. All things come into play. Then it's also about scheduling. Sometimes the first choice isn't available so we go back through the list and try to find the one ready for us now.

First appearances are always critical. When it comes to my attention by either an ad here or someplace else, the easy of accessing information on the site - then the gallery of pics - of course the content (provider pics) set off things. Next as most do they look up gifts and references. They it falls back to timing - schedules for both. I have missed many due to making a late decisions.

The pictures are always the first thing that one sees and that catches my attention.  I especially like a lady who takes the trouble to wear stockings and garters (my trigger).  I then look to the reviews and to the donation.  
By the way why did you cancel Gaithersburg this week?

1.  Pictures.  I prefer to be able to see her eyes, and a nice hourglass figure.  
2.  Reviews.  I would like to make the most informed decision possible, and I am also usually looking for specific service prerequisites that not all are willing to offer.
3.  Donations.  One of these days I'll take the plunge and see one of those $350/hr hotties from Miami.  But til then, I'm comfortable in the $$ to $$.5 range.
4.  User-friendly.  I too can't make up my mind til the last minute, and that's why I've spent a lot of time lately in the AMP scene.  Circumstances often dictate this and so I can't always plan days in advance.  I like it when I have a couple of hours to kill at the end of the work day and can do a 'spur of the moment' thing.

Jayla:  You seem to have all of the right comments in your reviews to intrigue most guys I would think.  If I had one suggestion I would work on the pictures on your website, most of us make a decision based on the pictures first then the reviews if the pics are good or great.  I would rate you pic's as good but not great.  Based on you reviewers comments you have an awsome body The full front shot in the bikini on your site shows you off the best.

JLM

I may be a little strange, but everything else follows an incredible SMILE! That's where it starts for me. I have seen some fantastic looking ladies in photos, yet they are either forcing a smile (and you can tell just like orgasims) or look like they don't want pictures taken. All the nude stuff that leaves nothing for the imagination is not all that good for me either. I go from the SMILE, to reviews, back to looks, to structure and investment in web site and then lastly fees. If the fee is way way out of line that pretty much ends it. That has only happened once, she was definately a "Material Girl". That is my sequence though may be quite different from others.

I look at the photos to see if I find the lady attractive to me.  If so, I research her reviews.  Finally, I look at location - if it's a lot of trouble for me to fight traffic/find parking it takes all the fun out of it for me.

Also, for photos I prefer 'real' photos to glamour shots.  If I just want to look at a girl online forever, then glamour shots are great.  But if I want to meet a girl, I want to have a pretty good idea about what she will be like.

Reviews are key though...occasionally I will venture out and be a little adventurous, but I know if I am attracted to a girl and a reliable reviewer had a great time, I'm interested.

If I find out a providers smokes I won't consider making an appointment. I highly recommend that you give up smoking. The number of clients interested will go up.

That ultimately dictates everything for me.  It's what's behind YMMV, and a good vs. not so good vs. bad time.  Sure, I like physical beauty (I am a man after all), but ultimately I'm looking for "inner beauty" and (let's face it) a soulmate in my kinks, and in general.  That may sound odd for a hobbyist/provider pairing, but that is where I come from.  

 I suppose I am a hobbyist really for two reasons: I haven't totally found the person who will work out for me (and vice versa), and seemingly when I do that person leaves the business, area, or whatever leaving me right back where I started.  People can insist that "the business" is a fantasy and cannot be real life.  Perhaps that is true (it always seems to work out that way).  But, I'm working with the same dynamics in a hobbying relationship that I would desire in a real world one.  Perhaps that's naive, but it is still the way I'm "wired".

 In our specific case, something happened which I find relatively unique when it does.  In fact, I don't really know if I ever experienced quite anything like it any other time.  It may sound crazy and many might call it lunacy, but there was some intangible "force", "chemistry", or whatever to call it that "reached out" to me from YOUR posts on this board.  I know what goes on "in here" has severe limitations.  So, we voice chatted, met, and I found that my first impressions and instincts where correct.  Yes, I did all the research (and in your case that only made me all the more, secure, comfortable and happy).  

 Having said all this, there is no way that I could give ANYONE specific advice on how to achieve this.  All I can say Jayla, is that there is something in the way you conduct your affairs which (at least to me) conveyed the REAL you, and I liked it.  I like REAL and HONEST; I like 'em a WHOLE LOT.

For me it's that first impression. So ladies pick your best shot to post.
Check her site for more pics.
Read her bio and get an idea of what she is like
Check TER for reviews. No reviews - I stop right there.
Donation is last. I have a range, but if the reviews are stellar I would go the extra cash.
And if it's out of my range, I look for more pictures and the vaseline.