Jourdan's pics are very nice, but it takes a long time to get past the downloading before you can see them on page 3 after 3 minutes. 90% of guys are gone after 30 seconds.

Rule#1 - Website should open to two immediate photos, one in lingerie, two in elegant dress or gown showing legs and cleavage.
Pages of disclaimers, notices, etc, are a drag and mostly useless anyhow.

Rule#2 - Never post that you're almost all booked up -
"I only have a few openings left for my DC tour.
Booked Friday - A few openings for this Saturday!"

Guys like to  be #1 in their fantasies, not #20.
By age 12 every guy knows that "sloppy seconds" are no good.

Ads need to look into the minds and trousers of gentlemen and sell to them. Watch out for the trout though.