Be prepared to be peed on.  

Thanks i didnt know that i will avoid that word!

term shemale will eventually make its exit from scene.
the shemale strokers platform recently changed to transational xxx
before that grooby got on road to phasing out using it as well (they had taken over platforms like shemale yum and shemale japan and so rebranding is not a quick and easy fix)
and yes, i still use shemale tags for much of my stuff since search engine results still rank it high (put "shemale escort los angeles" in a search box and you'll see what i mean).
i'm not warm and fuzzy about it, just still a part of doing the survival shuffle every day