Their market will only grow with 20 somethings so long as this societal trend continues!

"women with hormones operating at primal levels do not find the limp-wristed beta male — of the pajama (or Antifa) boy variety — to be worthy of her commitment. Lady folk prefer a virile man who can, in modern terms, run down prey to feed her family. Which she cannot do if she’s nursing and caring for babies. In 2017, this is a man with a good job/career. Who, as Newsweek points out in astonished surprise, wears a power suit and tasteful watch. Not to be confused with wrinkled t-shirts pulled from the hamper. Or a yard-sale Timex.

Yes, that’s why women like men of wealth. Women finding men with means attractive is just as natural as a man finding a woman with assets desirable. We roll our eyes at fat pride feminists whining about “piggish” men liking small waists and big boobs. So too do women roll their eyes at pudge boy box-office seat-warmers whining about hot (but “shallow”) women drawn to lawyers."

I think it boils down to the one thing in life that women want the most....security. YES LADIES, I KNOW MOST OF YOU DON'T NEED A MAN TO PROVIDE THAT FOR YOU. But, men with wealth and power can give (even if just the illusion) ladies security.  I think it's more a subliminal thing and not an overt thought.