Just received a promotional e mail from SA offering 25% off through Father's Day. First time I have ever seen this type of promotion for this site and it appears legitimate. This indicates that times are challenging for the venerable website.

I definitely think they are hurting for subscriptions now, many guys are not on there for various reasons.

This is not common, but they do this from time to time. I received the same offer, and a similar offer for their (older) sister site, WYP.  
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I've seen these before, perhaps once or twice a year.  
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Sugaring in many markets is somewhat cyclical. And Summer time may be a low volume period for new SD sign ups.  Perhaps because married men are doing family activities like family vacations or travel, have college age kids home while school is out, and use this time something other than work long hours.  
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IMO it's no different than the promotions they may offer SB's just before school starts in the Fall, or near the holiday season, or around Spring Break.  
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It's just marketing...  
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Life is good.
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The Cat

Everyone has a sale of some sort from time to time... this is the 2nd sale this year that I can think of.

I agree plus they've gone and banned half the paying subscription-base!

What are you referring to?  I haven't heard about any massive number of people being banned from the site.

I suspect they are muddling through things the best they can be expected - but I gather the number of platonic, pic sellers and foot fetish girls have reached covid (i.e. epidemic) portions - think it's time for a new competitor to come in and cleanup the mess!