If you had to pick one word that a POT SB could put into her profile that would get your attention and prioritize her over other similar POT's, what would it be?
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For me, the word is "nubile."  
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Life is good.
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The Cat

Submissive!

I've seen some girls flat out declare they're looking for a pay-pig... neeeeext!

There is such a thing as findom. Not my thing, thank you. Neeeexxxxxt!
http://en.wikipedia.org/wiki/Financial_domination

“Romance”.  Or any variation of it.  When it’s in a SB’s profile it usually means they are open to sex.  Since that’s what we are looking for there you go.

I'm all about Romance... but find it baffling when a key word is platonic and yet they want romance. Can you say "blue balls?"

Another is “casual”.   Usually an opening, not always but there’s hope.  The bowl is much harder today than before.  

Yep, submissive!

I have an SB who is very submissive and she will do whatever I say she but she brings no passion to the bedroom. I find that off putting and have started to rotate her out of my rotation.

Naughty really says it all. It tells me that they are sexually active and open to having a sexual relationship if they find someone compatible.  Naughty also means that they truly enjoy expressing their sexuality.  It's a very sex positive word when spoken by a sugar baby.