Had an hour to kill so I decided to pull current data on SB profiles in my local area. I last did this in December (published here in April) and again early April (not published). So I'll show how numbers have changed since April 7, 2020 for my location, as of August 5, 2020.
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A few notes to set the stage:
1. Criteria for search was based on radius, ethnicity, and age.
2. Radius from my location in the San Fernando Valley (north area of LA County, bordering on Simi Valley/Ventura County to the west.) used are 25 and 10 miles, centered on my Zip/City.
3. Ethnicity was all categories in the SA search filter: Asian, Black, Latin, East Indian, Middle Eastern, Mixed, Native American, Pacific Islander, White, Other. For ease of consumption, I rolled up ethnicity to Asian + Pacific islander, Black + Mixed, Latin, White, All Others (Other, East Indn., Native American).
4. Age broken down by Max=18-38, with sub criteria at 18, 19, 20, 21, 22-23, 24-25, 26-28, 29-30, 31-33, and 34-38. For ease of consumption, I rolled up age to 18-20, 21-25, 26-28, 29-33, and 34-38.
5. Note: No filters used for last date active. So these numbers include all profiles that come up in search, regardless of last active date.
6. Note: This is data for my market only, I did not look, and do not intend to look, at any other areas. So please keep that in mind as you compare my local results to your market. Los Angeles county is HUGE. If I had changed my search center by as little as 10 miles south of me (closer to Downtown/Central/West LA) the number would probably be substantially higher - which should blow your mind when you see how many profiles I counted.
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Top Findings:
1. As has been widely speculated here, total number of profiles has risen dramatically Since April, 7: 37, 560 in April, versus 51,074 today, a 36% increase.
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2. Most of this growth comes from Latina profiles (up 144%) and age 18-20 profiles (up 58%). Although there is an increase in number of profiles across all ethnic categories, and in all age categories.
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3. The ethnic "mix' in August is has changed only slightly from April, with Blacks moving up to #2 and Latin moving down to #3, while White remains at #1. The three largest ethnic groups remains White (32.45% now vs 32.49%), Latin (28.16% vs. 26.54%), and Black+ Mixed (27.66% vs 29.16%). Asians (including Pacific Islanders) remain the 3nd lowest represented ethnic groups (6.15% vs 6.27%) and All Others (East Ind., Middle east, Native Am., Other) remains the lowest represented ethnic group *5.57% vs 5.53%).
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Here's the Summarized Ethnic at 25 miles data:
Comparison vs Last Check
Ethnicity # In Grp % Grp # Change % Change
Asian + PI 3,142 6.15% 787 133.4%
Black + Mixed 14,129 27.66% 3,177 129.0%
Latin 14,382 28.16% 4,412 144.3%
White 16,574 32.45% 4,369 135.8%
All Others 2,847 5.57% 769 137.0%
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Total 51,074 100.00% 13,514 136.0%
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Here's the summarized Age at 25 miles data:
Comparison vs Last Check
Age # In Grp % Grp # Change % Change
18-20 15,422 30.19% 5,662 158.0%
21-25 23,453 45.92% 5,990 134.3%
26-28 6,311 12.36% 1,033 119.6%
29-33 4,467 8.75% 594 115.3%
34-38 1,425 2.79% 231 119.3%
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Total 51,078 100.00% 13,510 136.0%
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I've had pretty poor luck posting tables here. So If you would like an excel or .PDF version of this, DM me with an email address and I'll send the file.
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Because....
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Life is good
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The Cat
-- Modified on 8/5/2020 4:23:28 PM