In part 1 I took a look at how the raw numbers of SBs on SA have changed over the last 10 year – for the worse.
In this part I will take a look at the composition of the SBs that remain.
The first and most obvious observation is that the average SB is no longer an undergraduate college coed. Young college students with time on their hands and a need for funds, were the original quintessential sugar babies. Almost defined the genre. That is no longer even remotely true.
Ten years ago, the most numerous SBs were in the 18-22 year age bracket, and numbers fell off with increasing age. One year in particular, many SoCal sororities made dating a sugardaddy an initiation challenge for incoming freshman pledges! The local SA pages that year were full of newly admitted 18yo freshman college cuties, and I confirmed this observation in conversations with some of them.
Now, the average age is much higher, and there are remarkably few SBs in the 18-20yo age group – the former prime target audience who might want an SD for assistance with spending money and college fees.
There are now far fewer college students of whatever age. They are easy to spot, as they get premium status by using their college email address when they register. There are few these days. Ten years ago, many SB profiles proudly stated their college affiliations directly on their profiles – leading private and public colleges such as UCLA, USC, UCI, USD, UCSD, etc. I took a look locally last week, and the number locally that now state where they are studying can be counted on one hand. One hand!
In addition to being older, the quality of the present SBs is demonstrably worse. No longer young and somewhat well educated, they now are skewed towards Instagram influencers, OF model types, gold diggers in search of a rich husband, and of course, the ubiquitous scammers, content sellers, and fakes.
Why has this happened? Probably many factors, but I suspect that a leading one is simply fashion. That what is all the rave and the “in-thing” with the younger generation one year, will be completely out of fashion and disfavored five years later.
Opinions welcome!