What's with chicks (including sugar babes, but chicks in general) who seem to think they are most skillful in the bedroom or the sweetest personalities in the world, etc.    Their ad might brag that you've never experienced a girl like her, or she's a step above all the other girls, or she's the most sweet and loving person you'll ever meet, etc.  Older women are also prone to contrasting their experienced skills against younger girls.

I'm not saying they aren't adequate, but "the best ever" is almost never the case.  

So do they really think it?   I understand in ads they are going to over-hype their qualities.  But this seems to go beyond ads.  It seems a pretty common experience to hear some woman suggesting she's the hottest in the bedroom since the beginning of mankind.  (How she would even have a basis of comparison is of course never touched upon.)