If she is hot, I am attracted. If she is not, I don't care what she does on her ads, website, photos etc. The very first and by far the most important thing to me are her looks, Without that, I don't even bother with the rest.

You have to think like a guy.

Tons of hot, different pictures using selfies and a professional other than Aldo.

Easy to find and understand rates.

No music.

A link to your reviews.

An easy way to contact you.

Those are the basics.  

Sure, put something on their about your personality, as long as its real. Stay away from the swimming in Bora Bora one week and skiing the Alps the next.  

Be yourself.

Reviews are a big part of it. No holds barred counts. If the reviews go on and on about how much she enjoys getting fucked that helps me make a decision.  Looks also helps me make my decision. Price comes into play, I like to book for an hour and half or two hours so it can get pricey

If a lady is not hot, how does she attract guys?

If I'm not attracted to her pics, I don't need to look at any more of her website. If I'm attracted to her pics I then check the rates. If she is out of my budget range, I don't need to look at any more of her website. If I like her pics, and her rates are in my budget, then I'll read more to find out about her.  

Jack's post pretty much said it all for me.

My ATF has no web site. She never posts on the Photo board and rarely posts ads. When she does post an ad, it's usually just a single photo (not explicit, but very sexy) with a clever, fun one-line message.  And of course a link to her profile... and to her many reviews that are consistently glowing.  Her P411 profile is witty and fun; no puffery but gives readers a good idea of the kind of person she is and what to expect from her.

She gets lots of marketing from others... on Friday shills and responses to ISO posts ("go see X, she's great!").  

I find her simple, low-key, honest approach very attractive.  Fluff and porn-style photos don't float my boat.  Class, humor (esp. the self-deprecating kind), honesty, humility, and sensuality do.

Sexy photos first, nothing pornographic, yes a few nudes. I want to see what I am buying. A decent about me type page to give me an idea of their personality, and what type of services offered. GFE vs. PSE implies a lot of different options, state any specific extras that might go above standard concepts, willing to do Greek, allow pics, etc. Flat hourly rate, unless more time deserves a discount. Even a different price range for GFE and PSE. Keep it simple. I have seen women with spectacular websites who spent a lot on them, which means they expect high end clients, and I have seen some basic websites that work well. A website that looks bad, and looks like it was done by her sixteen year old nephew or her boyfriend will turn me off.

but I also am initially attracted to some gals as a result of how they handle .themselves on the boards.

Smart is often sexy.

I have lost count of the number of provider websites I have viewed.

What has caught my attention at times has been a shocking, sexy photo. For example, when opening Sexy Carolina's website, you are presented with a great photo of tan lines, strappy shoes and black panties pulled down to the ankles. No face is shown - it is not necessary.

Instant erection. Obviously, the intelligent hobbyist then needs to determine if the provider will be suitable for his personality, but the desire that the photo creates never disappears.

By intelligence and creativity, I mean something that grabs the hobbyist upon entering the provider website, and stays with him.

This topic came up on another board.  The replies here I understand and process as more accurate then how people responded from the other board.  

*off topic* even your drama seems normal.  your trolls interesting  

I'm smitten with the U.S.

First and foremost a good deal can make up for a lot of deficiencies (LOL).

OK so that's too obvious and no one wants to hear about it.

Pricing aside I like someone who appears GENUINE. Someone who sounds down-to-earth with a good heart. Someone that is feminine, submissive and passionate. A perfect lover IMO.

That said here are some of the clues or signs that are red flags and AGAINST the qualities in the preceding paragraph.

Pics that are way too professionally done, touts of accomplishments, intelligence, education, high class society, fancy dissertation/thesis about herself, lot of rules and limits: no this, no that... no fun!

Even if all these are true including pics I tend to think that women like this always got by on their looks and accomplishment but probably lousy FUCK partner.  

OTH way too much in-your-face porn-style come-ons are also a turn-off. It tends to tell me that these girls maybe promising way too much than they can deliver.  What's that saying, "dogs that bark don't bite"

I didn't say what size.
Actually, a number of things, including personality.

the initial physical attraction honestly won't hold my attention very long if the provider turns out to be a boring, unenthusiastic, all around "not-into-it" kind of person. my all time favorites aren't necessarily the ladies most men would consider the "classic beauties", but their good-natured personalities and passion for the time spent makes them incredibly sexy to me.

I like to see some tasteful and sexy photos and those who show their face get a boost.  It helps to know what they enjoy and a bit about them (including education).  I wouldn't say price has any influence unless it's extremely high or low.