Firstly, any time in her ad when she refers to herself in the third person.

Also phrases like catering to 'discerning gentlemen' or 'the elite upper echelons of society'. I thoroughly enjoy the higher end of the provider spectrum, but I would never see anyone who used language like that.

... sounds "gangsta" or "ghetto"... I'm moving onto the next ad.

I can also add... misspelled words... not just one or two... but throughout the whole freaking ad!

One more thing... stop doing this shit... gr33k, s4l4d, 7eight5 and so on!! Yes, those were found in TER ads.  

Just a clever subject line, an accurate, alluring photo or collage, and availability details if needed. I don't like wading through several paragraphs.  

The one buzz word or phrase that will get me out of ad ad real fast us anything alluding to bbfs.  Also an emphasis on BDSM turns me off, as I'm not into that.

Put your effing city into your post. I saw one today for a provider offering services at her downtown location in the Carolinas. Which downtown?  Raleigh? Columbia? Greenville? Greensboro? Charlotte? (Well that one could be uptown). Charlestown?

Is that concept really so hard?  And it wasn't readily apparent on her site either.

Girls type your words out, please. If I see something like "call B4 I am gone", I am already gone to the next lady.

But I don't know what the alternative is but those just "Bug" me.

I just go onto local hobby sites and read trusted reviews, then if the ratings or review catches my attention I will explore the provider further.

I run with the belief that if it needs to be advertised, its probably not good... Plus the ad money makes her more expensive.  

I have read some ads though. The ads I hate the most are the ones that use ascii symbols or words synonymous with luxury.

generous gentlemen, exclusive companion, etc. do not get me excited.

It's a boner killer.

rates for QV, sometimes for HH.