These girls obviously spend the money for the fitted sweats that turn our heads daily for free. Why not let KFC pay them to put on a pair with their slogan. It's nothing energy drink companies and many others are not already doing. Face it sex sells. Put a couple of pretty girls in tight sweats and low cut shirts in a tent handing anything out and men will come. Fundraisers found this out years ago with the college cheerleader car wash, and now unfortunately all to often with the high school cheerleader car wash. As long as these girls are of adult age why should they not be compensated, would it make you feel better if there was snow, horses, and beer in the background. just my .02 cents Doc
by underestimating the intelligence of the American public.
I do some pricing once in a while. There are some things I used to sell for $4.00. When I changed the price to 3.99, I sold 15% more of them.
I'm in business to make money. It would be nice if I could do all sales through a rational and utterly honest appeal; but the truth is that I can sell more product based upon implying that buying my product will make you appealing to the opposite sex (the product is totally not-related to this) than upon extolling its virtues against those of competitors in a chart.
By refusing to appeal to sex or charge 3.99 instead of 4.00, I would be unilaterally disarming in the face of competitors.
So, yes, I treat the public as though they are stupid, and it pays better than treating them as though they are smart. (*shrug*)
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