Invest in finding a new lady, checking her reviews, reading her website, checking on the web to see if you can find more about her?  

When I started I would spend hours and hours looking trying to find who I should see. Now I have a list of providers I want to see who aren't in the NY area that I'm waiting to come and visit. They jump the line since if you are based here I can see you any day of the week. I know this sounds crazy but there is no one left that I have to see in NJ. I reached out to pretty much everyone who piqued my interest and that's why I started to visit women in the city. I usually go off providers referral to a friend I haven't been disappointed yet.

I also have a list of providers that I hope to see one day, but unfortunately this list doesn't do me much good a lot of times because my availability to hobby is restricted to only a couple of weekends a month. Once in a while my schedule will match with the provider I want to see, but my current schedule has been problematic more times than not. However, a week or two weeks before a weekend I know will be available I tend to do quite a bit of TER (thanks ad boards!), P411, and website reading (2 h a day for two to three days) in order to find a provider that suits my tastes and this gives me plenty of time remaining to pre-book and do a little back and forth communication before the date of the session. This is why cancellations really bum me out... Hopefully within the next year my schedule loosens up and I'll start being available to see some lovely ladies during the week.

looking at a lot of girls.. I get up in the morning.. determined that I will stop seeing girls so often.. I come on here.. click around and before I know it, I have a date scheduled with someone that I just have to see.. I am so weak..

I simply check the ad board, if a lady on there piques my interest I book.

...here on TER of ladies that have peeked my interest.  If a gal is on my list of favorites she has at the least met some basic criteria:  I'm attracted to her visuals, her ads/website/reviews peek my interest, and her price of admission falls within my budget.  When I desire a new encounter, I'll go to that list and winnow to select whom to contact.  I'm on TER most days, from minutes to sometimes hours.  I check the new reviews, ads, and boards for my community and other cities I may visit, check out the photos only board, etc.  So the answer to your question of "how much time" is best answered by saying that it's an ongoing process happening every time I log onto TER.

Some have just a few reviews, and short websites.  I could check them all out in 15 to 20 minutes.

prior to even contacting a prospective date.

The Hunt is part of the hobby

Checking out the pictures is even more fun.

some time to P4P, I am prepared to contact either a favorite or a new lady on my to do list. To be specific, I have several emails in my drafts folder ready to send once my schedule solidifies.

If I'm not seeing someone I've seen before, I just go on bp and google the #s of ladies who pique my interest.  If my search leads to a TER link, I read the reviews, and if they're good, I jump on the booking process.