I suspect few care about any definition on that word. What will matter is are they still representative of the provider.

I just can't get too excited about a new blurred face over a flawlessly photoshopped body.

The only thing better is "new photo's coming soon, check my website."

By the way, how are things at the ranch, Joe?

... if an ad says "This is my final week here, then I'm gone!" and the ad appears for, oh, 15 consecutive weeks... is that just simple dishonesty, or very spooky?

or until they substantially change their appearance with a new do, or have had a significant change in weight