This week only.... free game of chess after each session...

Tammy, I like the idea of extra time for the donation. I like to get to know you better. It just makes the session go smoother. I also never mind $50 off the regular donation. Let me know when you are travelling to LA.

Granted, she still gives me 90+ minutes for her regular rate, but I may not have ever seen her had she not offered the original special. Since we enjoy each others company, I think it was a win-win for both of us. I am continually surprised by the ladies who complain about business being slow and then remain so strict on their time/rate ratio.

She makes me think she can stay with me as long as I want with her regular rate.But because I play during my lunch she knows I have to be back at the office so she lets me think I'm in control.What a sweetheart.Our sessions last anywhere from 90 min-2 hrs.Perceptions is everything.
Adios

I used to see a lady that charged $200 for the first visit, but only $100 for all follow-up visits (this was 5 years ago, so adjust for inflation).  She liked regulars and the safety and extra fun that was possible, so she would tell you right up front that was her pricing structure.  What she didn't like was going to a lot of trouble screening and emailing guys who would only see her once.  She felt it was in her best interest to offer a significant incentive to encourage regular visits since she no longer had to worry about who you were or what you might do.  It worked too, because even though she really wasn't a favorite of mine, I did go back many times and got to know her better and eventually got quite fond of her.  

Similarly, most other providers I've seen more than say three times, usually offerd a discount, which I really appreciated.  I enjoy repeat visits when I find a lady with whom I really click, so it's welcomed.

But if your objective is to generate new business, especially when things are a little slow, or you're new to the area, etc., nothing beats a discounted hourly rate to get some action.  This will generate the most incremental business, and probably get you visibility with a lot of new faces.

There are some psychological price breaks, and you'd be amazed what a drop of only $75-100 will do to generate interest when you go below these price points.  And of course, you'll make it up long-term.  If some of the new guys are people you'd like to see again, then you can always offer some discount for being a regular later, at your discretion.

If you want to go another way, take a cue from the many customer loyalty programs being used today.  Keep your normal rate, but offer the fourth session free (for example) after the first three at your usual rate.  This makes sense because your out of pocket cost for the free session is almost zero.  And unless you're very busy (which you're probably aren't if you're running a special),  there's no opportunity cost due to lost business.  You keep your rate the same, and since many people won't make it to the fourth session (just human nature) it will  cost you very little.

This approach still gets people in the door, but defers the payout of the "incentive" until the end, after you've already benefitted from the three previous visits.  Plus, if you're worried about "price shoppers" who just chase deals, this technique is particularly good at avoiding a big up-front discount to guys you may never see again.

Another cue from business it that most companies find that incentives need to be varied in order to maintain their effectiveness.  A continuous incentive is a price reduction, not an incentive.  So mixing it up a little bit increases effectiveness and motivates more because the incentive is viewed as special (temporary).

Good luck with whatever you try, and I appreciate the fact that you are thinking creatively in response to the current business environment.

There's been a lot of interesting & good responses already, but I'd like to add a couple of my personal observations.

First of all, I likely wouldn't be attracted to an offer of discounted dollars..if anything, I would probably shy away from it.  If I were to be attacted by a "discount" offer, it would be only one for extra time.  And I think the dollar-discount might prove is some cases to be problematical for the lady if she wanted repeat biz (& I'm not interested in any gal that doesn't) because there would have to be many guys who would expect to pay the same on a repeat visit.

I am a "repeater" if the chemistry & all that goes into it is right.  As such a client these are the things that have keep me going back (in no particular order):  I'm grand-fathered in terms of future rate increases; I receive time that I didn't actually "pay" for; I'm treated as though I'm someone a little special to her, whatever that might entail, but certainly does mean that we simply enjoy the time spent together in a non-sexual way.  All of these things, when they happen, are never something that I've asked for, or even expected..in fact they've never even been discussed, & it's better that way.  I look upon such situations as a gift, one given because the giver simply wanted to..not because an obligation to do so was felt.  Why they are given, when they are, I do not question..why should I?  I simply appreciate & enjoy to the fullest!  All these things (refering to another recent thread) are what make my ATF my ATF.  

I am still just getting started in the business and I would really like to get reviewed, however, some men seem to be a bit apprehensive about posting on this site, so I'm giving a discounted visit if the gentleman posts a review of me for my website and an additional discounted visit if he posts a review on the TER site.  I'm hoping it jumpstarts my business AND gets me reviewed quicker.

I have a favorite provider who sometimes brings a friend at no extra charge. I have always found two girls fun but not worth 2x the price. When business is slow I would suggest that two providers who are friends could call their respective customers and offer a two- girl special for maybe 1.25x the cost of one.
That way if they each bring in one they earn 2.5x from clients who would have stayed home otherwise. When two girls share one man he usually finshes faster and so they do less work. At least that has been my experience.