There has been a few major instances of certain ladies marketing different personas at different rates and getting caught doing so. Of course this is nothing new.  

My attitude here is the same as when I play hockey.  If the ref doesn't see it...it's a non-call  

I recall the Carolina situation. Not the New York.  I am fine with buyer beware when everything is above board, but when efforts are made to create a misdirection play, this is not a business practice that would endear someone to me.

Corrine was hotter than JLS. Had thicker skin to boot.  

During the transition. I've heard many stories of ladies having to switch personas because other females become obsessed with ruining their income. Very understandable.

Unless it becomes a lot more prevalent I'm not going to worry about it.

and still is but it has gotten harder. There are lots of products sold under various labels at different price points, but it's the same product. Savvy internet shoppers can figure it out.

I've known a couple of girls who started out at one price point using less popular, less costly ad sites.  After a while learning the ropes and gaining confidence, they changed their name, increased the fee and moved to other ad sites with better reputations.  For a while, multiple ads were still active.  I think it's sometimes to keep a foot in a safe zone where they know they got calls and clients before making the total jump to a point where, maybe, no one will call.  

It seems like a creative way to maximize profits.
I'd just hope to visit the cheaper version!
(but having 2 profiles for reviews does seems a bit problematic though, as guys could miss important info from the reviews of the "other" profile).

but of course, many don't want to figure it out.
I mean, many look down a bit snobbishly on the cheaper brands.  
I'm guessing there are guys in this hobby who look at it the same way, and might avoid ladies under a certain rate, no matter the quality of her reviews.

For example, you can go to Saks Fifth Ave and buy a fur coat while be pampered and doted on by their salespeople, or find a factory outlet store in the boonies with the same merchandise where you have to dig through the stock to find it, but save 1/3 or more.

Fancy restaurants have bar menus with the same food as the dining room but 20% less.

It's all about maximizing returns and catering to the most people you can.

If you ask Saks or the restaurant about those less expensive items, they don't lie about it

you would say....what exactly? Still fine with you?

So, it's not the practice that is at issue but rather the deception.  I can see that.

sale prices & coupons from other vendors.

This just seems like a more blatant illustration that to maximize profits, sticking with exorbitant posted rates isn't always a lady's best strategy.  With negotiation, the settled upon price is only known between the two.  Here, she's actually being bolder, and reaching out to two different markets.  Let me put it this way, if you negotiated down this lady's price from her VIP price to that of her other profile (not knowing the other even existed), what's the real difference?