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This week's word-of-mouth best movie is "Red Lights", and turkey is...
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"Without A Paddle"

The top five, with their numbers:

Red Lights               5.3
Bright Young Things      3.6
Napoleon Dynamite        2.7
Garden State             2.4
Maria Full of Grace      2.3

The rankings are based on average dollars per screen, in thousands of dollars.  To be considered, a film has to be out for at least three weeks, and be in the top 50 films in last week's weekend gross.

This tends to identify the really  good films, which are getting good "word-of-mouth" because friends are recommending them to friends.

The "Turkey" is the film with the highest total gross which has fallen to less than $1k per screen.  In other words, bad word-of-mouth is happening, and a film that people were initially hot to see has bombed once people actually saw it.

Numbers are based on rottentomatoes.com, my favorite movie review site.  I'll try to put these up on a weekly basis.

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