I must say that I completely agree. It's so repulsive that the ads point is lost unless one stays tuned for the second half of the ad which is gut wrenching in and of itself.
Think what you will of PETA, Milk, or Porno, but the site is pure satire and designed to provoke. From the Wikipedia:
Although satire is usually witty, and often very funny, the purpose of satire is not primarily humour but criticism of an event, an individual or a group in a clever manner.
Satire usually has a very definite target, which may be a person or group of people, an idea or attitude, an institution or a social practice. In any case the target is held up to a ridicule that is often quite merciless, and sometimes very angry; ideally in the hope of shaming it into reform.
professional career... finally, they have posted a bit that puts them in perspective. they are not nice peeps. Just remember - historically - both in the US and in the UK animal rights legislation has always passed prior to child protection acts.... go figure.
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