there oughta be a law...

The checklists are great, but should probably be taken with a grain of salt. One, there are always exceptions to any rules, and two, this is just one person's opinion. He says that if you answer yes to ANY of the 100+ questions, then your website sucks. Period. That is overstating things a little. Quite a few of his 'rules' apply mostly to straight-laced corporate sites, as opposed to sites for entertainment, fashion, food, etc..

For example, I don't think that having 'Welcome to..' on your home page means your whole site sucks. Nor does having a background color that is anything other than white or off-white. Or not having a site map. But many of the items listed DO apply universally. Definitely a must-read for newbie web designers (and maybe some 'seasoned' ones also?), or anyone thinking of setting up a site.

MsJacqueline is 100% right ... take the list for wht it's worth.  

It has many great suggestions, but not all of them are relevant even to NON-escort websites.

These are some of MY favorites, whioch I take seriously:

* I don't know if our site looks the same in the major browsers.
* Our site's design was "borrowed" from another site.
* We created our site's navigational system to meet our needs, not our visitors' needs.
* We didn't [...] proofread spelling, grammar, capitalization and content.