First, an ad with a link but no pic is worthless.  

Pics rates.. schedule....  
also for inspiration.. when I feel like getting in touch with someone and I can't make a decision

Many girls here don't know how to write an ad, and that makes sense, as it isn't their forte but some are fantastic at it.

...because it will often tell me if the provider isn't for me so then she goes into the "buh-bye" pile which further simplifies my ad viewing next time.  

If she happens to be a shamu than I appreciate her NOT posting a pic and putting something like BBWSally on her ad to save me the effort of even clicking her link and saving me the eyebleach.

When just browsing, opening up an ad, of course I'll say Pic, that leads to me clicking on her review link and checking out rates/reviews.

My ads are never written the same way twice. I like to have fun creating them,and at times they can be a bit lengthy. Most of the time, my ads are based around a theme or an erotic tale using myself and the potential client as the main characters. it's a part of me and my personality. In the end, I always include the logistics.
I have seen ads that are exquisitely well written, and wish I could write like that. I have also seen ads that stay the same each week word for word,but may include a new photo or a new visiting city

...interested enough to consider seeing her I'll read the entire ad for details that may cause me to say yes and pursue contact or say nope no longer interested.

Down & Dirty Delilah!

Besides the optics I like to get a sense of a lady's persona.
The first thing I look for after reading an ad is the link to the reviews. I go from there. If a good review history I'll check out the link to her site or ads

-- Modified on 3/18/2016 2:40:40 PM

But how do you know the ad copy is a true representation of her persona (or is even written by her)? If she has a blog or a Twitter account I think that gives me a better read on her, otherwise I just skim through it.

Thanks for the tip! This saves some professional hiring cost.

Maybe look for ads that are in between with a touch of professionalism and daily language? Containing to the point info.  Perhaps, reviews are the best form of ads and the content of the ad aren't as important. That is, if reviews are accurate and credible.

but I did have a session where one of Boston's Top escorts laughed so hard for 90 minutes that she only charged me $ instead of her normal $$$.

A good ad motivates one to further effort.

I raise you to $$$$$ ... I'll have you know I went to the Jack Duffy School of Negotiation. Huh.  

Posted By: JuliasLittleSecret

But not my rear naked choke.  And I'd still charge you $$$$ just so you wouldn't feel like I took it easy on you.      
   
 Plus, you have a thick Italian sausage that I love so much.  LOL  

and I'm rarely disappointed. Do ad "skimmers" bat high percentages in their selection? I don't want to be a whiner when the info I needed was there all along.

If ladies feel like penning a Nobel worthy prose of literature who am I to discourage them from enjoying themselves? if it makes them feel better I'm all for it.

No ad can be perfect without pics of tits and ass, better yet vaginas!

Debbie, is this your doubles partner???????

Now, this is just in my experience and site analytics...lol BUT those who skim through my sites before sending a request, 99% of the time do not get scheduled or end up cancelling, because they overlooked some thing that is conflicting with whatever detail in their request/schedule.  

Dear Julia:
I am just wondering with respect to your research on your prospective friends, does Ter have information that would tell you the average age, educational background and professional profiles on your target audience? Would they also have information regarding what magazines, news websites and other critical information you would need to craft the perfect advertisement to lure them to you?  Finally If you had to hazard a guess, what would be the typical profile of the ideal hobbyist that you would like to attract?  Would he be in certain clubs and organizations? Would he have certain connections that you would be interested in knowing more about?Or would the experiences be more monetary in nature if we are truly speaking from a genuine perspective?  Just asking what do you entertain when you craft the perfect ad to lure that specific client in.

Will skim an ad, but I'l read, reread, and then read your website again.

-- Modified on 3/18/2016 8:53:55 PM

I skim the ads until I've made a decision to see a woman.  Then I read everything available on her.

what really turns me off is when a woman posts the exact same copy over and over again on different days.  that tells me she's too unimaginative, or too unconnected with her audience, to come up with something in the moment to get our interest.

Want to know why? Here's the scoop.... it gets me bookings. More so than ANY other ad I have ever written. EVER.  

I like my ad, I read my own ad lol so I'm hoping that others do too. I also love if guys would go to my website and read my information too so then maybe I don't have to ignore half my emails because the guys don't know how take a minute to read what I want in their initial contact email. lol  

The reviews are what we make our decision on.   Ads. remind me of ladies I have often forgotten about.

Was curious myself. My conclusion keep it SIMPLE to the POINT!

for the small print.....LOL

If I'm looking for someone new, first I look at pictures.  When I have selected the ones who look good to me, I go back and skim their ads, looking for buzzwords that make or break the deal for me (for instance, "2 girl special" will drive me away, but "I have a girlfriend who can join us" will suck me in).  After skimming, I go back and read the full ads of the ladies who now have my full attention.  That usually leaves me with anywhere from 3 to 6 potential new friends, and the next step is to google the phone numbers and see what kind of info pops up.  The best result, of course, is if they have TER reviews to help me make my final decision.

I love the ads that show personality. I've had the most fun in my brief time in this world with women who are irreverent, sassy wise asses. I suppose everyone has a different market segment, but the "elite courtesan" ones don't do it for me.

I like your thoughts, but for me, I am probably not going to extend a visit until after I've met someone.  Face to face...that's where the rubber meets the road.

Posted By: JuliasLittleSecret

Targeting, segmentation, and positioning aren't just part of corporate America, many providers do this as well.  
   
 If you just want sex, you may opt for the ladies who are very brief in their ads/on their websites and do not seek the social aspect of providing.  But for the ladies seeking the men who are looking for ladies they can connect with mentally as well, it is the wordy ladies who will get the worm.  
   
 I actually just had someone extend a date for tomorrow because after reading my blog he wanted more time to talk and laugh with me.  And that's exactly the kind of person I market myself to.  
   
 Wow, what a bunch of wordy and crazy smart hookers we have around here ~ hats off to all of the ladies, whatever/whomever their target market may be!  
   
   
   

Posted By: scb19

First, an ad with a link but no pic is worthless.    
     
  Now, to my point...do you read the entire ad?  Some are quite lengthy and while many are very well written and cute, I've come to view them the following way...  
     
  1) look at the pic (hey!  that's a thousand words right there)  
  2) search for the rates  
  3)skim for any services other than GFE  
     
  any other words are too many.  
     
  Ok guys, what say you?

more power to ya!