This is something that has been bugging me since I started with this hobby.

ADs are obviously a major part of this hobby for both the providers and the hobbyist.
Some Ads are VERY helpful in deciding if I want to see that person or not (whether today or for my future see list) Others not so much.

Here are a couple of the issues I have with Ads I've seen.

Photos:
Please only put current and accurate photos on the ad otherwise it false advertising short and simple. For myself face pictures are great. I know there are privacy issues for a lot of providers.  However even a face pic a bit blurred helps. Also atleast one overall body pic. That gives us the provider a good idea of your shape. Lets be honest sme guys are looking for thinner girls other for more shapely girls.

Rates:
It seems to me rates should be listed on the ad.  For various reasons talking about rates on the phone or Email is not a great idea. If not listed in the ad have a website address where the rate info is given.

Are you reviewed?
Myself and most hobbyist would rather see reviews on a provider before making an appointment. Let us know where and how we can find the review. Since provider names and phone numbers change let us know how your reviews are listed not just where you are reviewed.

Where are you?
Where is your incall location. Don't need exact street address, but general location like neighbor hood or east/west side of town is helpful. For outcalls, where are you willing to go? On non local ad site such a TER regional board I've seen ads that don't even list what part of the state they are in.

Age preference:
Some providers have minimum ages they are looking to see. Thats fine, just the hobbyist know that up front so we don't waste your time and ours.

Guess thats it What do you folks think?

but there are reasons they don't want to give all of that info in the ads.  They are tying to make themselves look as good as possible.  Ads are a lot like reviews, it's best to read them like they are fiction.

The problem is that it's a competitive market, and a lady wants to earn a living.  Should she include a not-so-flattering picture, in hope that none of the others will Photoshop theirs?

I'm extremely picky about looks, so I'd love all the ladies to submit 40-50 unaltered pictures from every angle so that I could pick my version of perfection.  But then again, I hope to find a million dollars (small unmarked bills preferred) on my doorstep.

As far as rates go, it's on TER, so I only need to know about specials or travel rates.  Oh, she's not reviewed....next!

Since I live in a small geographical area, travel isn't really an issue.  I would like it to be clear if a lady has incall, or is outcall only.

In general, the more information the lady gives in her ad, the better.  When I see an Eros ad (just as an example), I look to see what ISN'T filled in, and figure that's a problem area, but that's just me.

you have some good points. the best ads will show
most of what you are asking for. some don't
reveal prices but if yoy check the reviews you get a good idea. i usually skip past the bad
pictures because if they can't show themselves they are more than likely not that attractive.

I don't have much use for ads myself. I look for reviews and a web site. If a gal's reviews link to an Eros ad and the info I need is not readily available I assume it's a fake of some sort and move on. Any woman of reasonable intelligence will post a rate and a link to her reviews if she has them.

Sometimes they post reviews and don't bother to say what kind of session or how long.They have had my half hour rate listed for two years and people used to try to argue with me about it. I said I didn't POST it. Not my mistake.
They will try to work it for a lower price.Its sneaky.
Oh and if you even THINK of raising your rate to cover expensive hotels and travel.WATCH OUT.
Better use another name and phone number all together so the rate police don't start whining and calling you ugly/fat/flabby because they want to lower it.Thanks for letting me vent. Maybe checking with the lady is good to see rates too.

Thank you.

I thought Eros doesn't do that.
My counsel says big NO on links to erotic fiction forums.

Should be basic and to the point.  As the journalism folks say, it's all about the W's; who, when, where, what cost?  A good sample ad would read, "Misty is available anytime between noon and 10 pm for incall or outcall.  Rates are posted on my site as well as a select few recent pics.  E-mail inquiries from serious gents over 35 only."

make mine under 25

Very informative thread.. looks like I need to restructure my ad campaigns..
NO, I have no reviews on TER YET...

I don't think you can post a link to TER reviews but you can certainly mention that you have them. My comment about linking was directed more towards a gal's personal web site.

Well,

I agree with you in that some people are too vague. For example there was a provider I really wanted to see, that said no where in her ads except one (which took me finding all of her ads to figure out..) that she only accepted older clients. Which is fine, but I agree the closer you can get to a full disclosure up front is better, but it's not a perfect science. Also my first TER experience, kinda sucked, but I don't hold it against anyone, and keep working at it.

-m