I appreciate that providers occasionally seek our thoughts on how to craft their ads.  Here's one idea of what not to do--don't include a picture of some random guy in the pictures on your ad website:

To the thread you originally posted on this?

She has only 4 reviews - all from  from this month - and they're all 6/6s.

I hate websites, ads, etc. that don't give any clue as to where the provider lives.

Exactly right.

Nevermind. I didn't realize I had seen it on the RO board.

If the guy is willing to show his face and take a selfie with the girls what is wrong? I don't find anything objectionable with that picture.. He doesn't look like a random / unsuspecting  guy at all .. He looks like their friend.

or the use of burner numbers which you can pick and choose your area code.

Others here have already called out the big problems. I'll add or double down on:  
1. Fake reviews from fake accounts
2. Two girls in the pic - no mention of which one is her
3. Pics watermarked from "escortbook" and the website URL is not escoprtbook - so stolen
4. The pic with the facial money shot is a known porn start (who as far as I can tell doesn't escort).
5. Outcall prices are lower than incall - that makes no sense.  
6. Explicit services listed.  Red flag.  

And I wonder if the site will go soon as it’s from escortbook also but maybe not since they had to pay for it to create their own named site.

Maybe don’t post a picture with a bunch of randos and your workplace.