I saw a BP ad the other day, and it read something like, "Tell her you are going to Home Depot."  I love it when providers go after married men and dis the wives in their ads and websites.  I also read a review once where the provider kept calling the guy's wife names while they were screwing.  Quite a turn on to have a commiserator and a lover in the same person.  There is definitely a market for that, but it is oddly rare to find.