6. Set the mood: If you offer incall, make sure your place is clean and uncluttered. If it is your own residence and not a studio, this may be harder to do, but at least have one room that is your "session room" that you can maintain for "entertaining". Try candles, soft lighting, asian lanterns, erotic art, sensual music, make your place a sanctuary for him--again, get creative, and have fun with it. Keep the TV off, unless you have some exxxotic fare on the VCR or DVD. Hearing "Larry King Live" while your client is in flagrante delicto may not be his ultimate fantasy. If you only do outcall, take a little ambiance with you, bring a few candles, sprinkle a few rose petals. Again, it's the effort that will be meaningful to him.

7. Have a routine: Don't ask him directly what he wants or sit there and let him make the first move. He likely will not be comfortable with either. Instead, have a prepared routine to keeps things moving, and to help get him in the mood. Perhaps start with a drink, a backrub, a feather tease, fur-mitt, kissing (if you do), him undressing you, or as Laiya does, a seductive striptease. Again, WHAT you do is less important than having something to do. He will appreciate your professionalism, and this preparation will help eliminate awkward moments of "what's next?".

8. Advertise Accurately: Whether it is on Eros, TBD, TRB, TER, JAG, ASP, Exotics sites, the weeklies, or your own website, be accurate and truthful in your advertising. Remember, this is the internet, and news travels fast. Mark my words, honesty in advertising will pay you back ten times over. More than anything, your client doesn't want to be surprised negatively, he wants to know what to expect, he understands that photos can be flattering, and ages are often a little understated, he just doesn't want a huge gap. Remember, whether or not you are Linda Evangelista doesn't matter, what matters is that when you show up at his door, you are you.

9. Run a tight ship: Scheduling is a big one. No matter how hot you are, how fine you dress, how good you are in bed, how great a personality you have, if you no-show a client, or continually miss appointments, you will get harsh reviews. I've seen even the most mild-mannered client become angry over this. If you can't make the date, contact him in advance, the sooner the better. The key here is communication. If you are trying to fit him into a tight schedule, and there is a chance you won't be on time, or make the date, tell him in advance. He'd rather know where he stands, rather than have you stand him up with no explanation or reason. Sure, you risk that he may back out of the "squeezed in" session now, but if you stiff him, he may never call you again, period. I often hear the response, "Yeah, but clients no-show me ALL THE TIME!" I agree that that is terrible, and represents lost opportunities for you, but that is still no rationale to treat your clients in the same poor way.

10. Return Emails: Also a scheduling/booking issue, return all emails. If you can't return all emails within a given time (shouldn't be more than 24-36 hours), then use a different system to make appointments, like the phone, where you only pick up if you are available. It is very irritating to send an email and get no response. You may have an inbox full of email, and have to wade through each one, but again, if you don't have the time to do this, then use another system. Remember, even if you are booked solid and can't do his appointment request, if you return his email with a polite explanation, he will have had a positive experience with you, and will likely try again. The client who sends his email into a black void and never hears back, will likely scratch you off his list. The most egregious example is providers who use an email "form" on their site, stating that this form is the preferred and only way to contact them, but then they don't respond to the submitted form! Remember to use the cut-and-paste feature if you aren't a quick typer. Have a few set responses saved as a word document that you quickly copy and paste into emails.

11. Don't call use, we'll call you: Never, never, never contact a client unless he expressly asks you to. Again, seems like a no-brainer, but you'd be surprised. Don't spam him out-of-the-blue with an availaibilty email or call him to see if he wants a session, unless he has opted-in to these communications. You are creating an enormous risk for him if you do, because you don't know who uses his phone or email. Also, don't keep his information, unless he has consented. Certainly he should be wise enough to know not to provide email/phone info that is sensitive, but still, don't assume.

--CONTINUED--