In this day and age, it's very easy to get a good photogropher to do a free photo session for trade...they want the experience, you want the pictures. You just have to find one who is willing to not release the photos...sometimes I do photo shoots for trade (I offer other services in real life besides this one 
I like to make my photos professional and realistic so we eliminate the one off mirror pics but also get a fair representation that obviously isn't edited. There are enough one armed photos on FB and other web applications, they don't belong on my website. Having a proffessional website with professional pictures says a lot, I agree...it says you are willing to take the time...and I don't want to attract clients who aren't willing to take the time also, to fill out the screening form and get to know about me before expecting to spend an hour or more in person 
Posted By: gilxner
ladies, i may be getting old and cranky, and ymmv and this may only apply to me, myself and i, alone, but if i may offer my opinion:
using iphone camera pix on your ads or websites is incredibly cheesy. i took a look at some of the photographer websites discussed in other threads on other boards, and it seems like you can get a good, high quality and sexy photo shoot for just a few hundred dollars, which (if my math skills are still good at my age) would be only a couple of sessions worth of moola to lay out. and it would (i think) pay for itself in no time at all.
to me, a high quality picture says that you are focused and serious about your endeavors here. and if you pay attention and put effort into your pictures, i am guessing you will do the same for me during our time together.
conversely, a cheap one-off shot in the bathroom mirror from your phone or ipad tells me you are too cheap and in a hurry to put any effort or thought into this. if i see that on cityvibe or on the ter ad boards, i move on without giving the lady a second thought. sorry, but that's just the way it is.
i know i'm ranting, and i apologize if i've stepped over a line somewhere, but it just seems to me to be marketing 101. it doesn't cost a lot to look good in these ads.