Kind of like going to work, and you get the people who hate the cliche phrases like "Innovative" and "ground-breaking" or "round table" or other things overly used in corporate world. I noticed in interviews, you had to read the interviewer to see in the beginning if their eyes lit up with interest by dropping in corporate jargon, or if they looked like they wanted to puke at the mention of it. You can tell a lot about what someone is looking for by their reactions to words, or even words they use. They decide if I am someone who will fit into their culture by my cliche or anti-cliche communication.
I also was immediately initiated into churches by using what we called "Christianese". The "the Lord really spoke to me this morning." "God laid it on my heart to confess to the group that I'm fucking sick of Christianese." all of a sudden people think, "Oh, she doesn't need to be trained from the ground up, she's already been going to church!" At one point, apparently they were convinced I was a former pastor since I had the language down pat, and they listened to what I had to say. Well, up until word got around that I had been an escort, as they began to research when I said "Um, no, I've never been a pastor."
As annoying as some of those words are, some people love the cliche. It's fast, easy communication. It also makes them feel part of a club, and they are looking for like-minded people to bring into their group of influence. So well traveled, educated, classy, upscale, selective - may not be my choice of words... but some potential clients love the simplicity and the social aspect of being like the other cool kids. Some clients can't stand it, and look for someone more searchable with new discoveries and surprises. Others can't stand thinking too "outside of the box", (lol) because creative minds and non conformity scares the shit out of them. Conformity is comfortable and safe.
I'm assuming that happens here too. I personally try to steer away from things used too much, but over time it is necessary to use a popular industry word because it fits. I don't talk about my education, because I don't want to attract people looking for a mass mindset limited by a degree program. Even if I've spent years in a mass mindset training program. My training/education is also very controversial to what we are doing lol. It also attracts a lot of debaters. I like a good debate, but I usually win, which pisses those guys off, lol.
-- Modified on 2/20/2016 2:25:51 PM