That starred the MOST physically attractive woman. Beautiful, natural breasts and a gorgeous face. Such a turn-on! As the porno progressed, my boner went away because she was the most robotic, boring, lazy sex porn star I've ever seen. If it weren't for her physical sex appeal, I would have closed out and found a different movie.  

This is one of the reasons reviews are important. I am looking for both. If I had a session with a smoking hot lady and the sex was not good, I would not return. So, to answer your question, IMHO, looks are the initial attraction, but without any desire or excellent acting ability, then I suspect any success the woman has would be short lived.  

If she is young & really hot and the price is right, just lay there...I'll let you know when I'm done. Hell, I'll even wake you up!

when you're over 50, service trumps looks every time.

don't have to do as much lol
 

... not long ago I TOFTTed a provider who advertises herself as having a "10" body. And I think that's justifiable.  She is physically about as perfect as I've seen, especially for someone pushing 40 (which isn't close to the age she advertises, but I digress).  But experience-wise, it was a 6 if I wanted to be charitable.  It was clear to me she believes her looks alone are worth the price of admission, that I should be honored just to gaze upon her perfect body.  

Of course look goes very far in this industry. Nobody even bothers to read further in the ad if look is not up to par. So basically to even get started one has to have look.

Of course looks are the first attractor ... but that can mean a lot of different things too, of course.  In my day the debate was  Ginger vs Mary Ann.  I think most guys picked Mary Ann.  (Youngsters probably don't know who I am referring to.)

The key is the connection, and you can usually tell if this is there after the first time.  In my experience, it only builds after that, and it's possible for these relationships to last for years.  

Funny thing. That isn't a website that I made. I think a client made that for me in hopes to help, and TER refuses to pull it from my provider account. I also tried countless times over the duration of a year to contact the website admin to have it removed. No luck.

The activity (more perverted, the better), and production values such as direction, editing, lighting, camera work, etc. are way more important

For me, appearance is the quality that will make the initial attraction, but repeated visits are the result of intangibles such as personality, sense of humor, disposition, hygiene, skills and enthusiasm.  On the first visit to the provider who became my ATF I was surprised to find that she was a large lady.  Her website skillfully concealed of her true size, but conversation was great and we laughed a lot.  She was open to almost anything and whatever it was, she did it well, too.  I never felt rushed and she always made me feel like I was the only man in her life.    Today, about 8 months after her retirement I still can smell her freshly shampooed hair.  

Unfortunately, there is only so much you can do with surgery and aging...

Yes, I have to find her attractive.  No, she doesn't need to be a perfect 10.  And cold fish had best warm up, or they will wind up being thrown back in the sea.

I was sorely disappointed. Looks may get me in the door but it will not get me back though the door.

Both are important to me for a session, if I am not turned on by her looks she needs to have great skills for our time together to turn me on, but if she is just looks super hot & has a limited menu or just does not participate equally in the session I may leave with blue balls.